AMD processor big face will completely cancel the brand name
A document from AMD shows that in order to emphasize the VISION logo and highlight corporate brand, AMD will completely give up Phenom, Athlon, Sempron, Turion. ) The processor brand name is changed, and the processor is divided into different levels by letter sequence.
In fact, this conversion transition has already begun. The Brazos Fusion APU low-power fusion platform released earlier this year did not use any overall brand. The processors are simply called AMD E series, AMD C series, and they are all labeled with VISION. The embedded fusion platform that was later derived is called the AMD G series.
By the middle of this year, AMD will release the Llano APU high-performance integration platform and bulldozer bulldozer high-end platform (Zambezi River processor), and will not use any processor brand, the former is named AMD A series, belongs to VISION Ultimate Extreme Edition, VISION Premium Deluxe Edition, the latter is named AMD FX Series, belongs to VISION Black Edition, VISION Ultimate Extreme Edition.
The brand series of dragons that have fought for many years has disappeared and replaced by a simple letter sequence. This approach is certainly due to marketing considerations, and in fact it is not unexpected. For example, the German Mercedes-Benz model division is divided into several series according to the model and market positioning, including A series mini cars, B series small SUVs, C series small car series, E series of medium-sized RVs Department, G-series off-road vehicles, R-series large recreational vehicles, S-series large-scale RV systems, etc. (data from Wikipedia).
Of course, whether branding or logo conversion is a long and painful thing, it takes time for customers and consumers to understand and accept the FX series and A series.
As for the authenticity of the above statement, AMD spokesperson Damon Muzny is also arrogant, but rather a rather euphemistic statement: "AMD's approach to the APU on the Brazos platform is to cancel part-level brands for our OEM partners. Branding their products under their own brand, without worrying about the sub-brand interference, VISION is AMD's contribution to helping users who know what to do with their PC but don’t care about intricate parts technologies. Will the Llano and Zambezi be the same? You will know when that happens."
This is almost equal to the conclusion of VISION's popularity and the end of the Dragon Series brand.
In fact, this conversion transition has already begun. The Brazos Fusion APU low-power fusion platform released earlier this year did not use any overall brand. The processors are simply called AMD E series, AMD C series, and they are all labeled with VISION. The embedded fusion platform that was later derived is called the AMD G series.
By the middle of this year, AMD will release the Llano APU high-performance integration platform and bulldozer bulldozer high-end platform (Zambezi River processor), and will not use any processor brand, the former is named AMD A series, belongs to VISION Ultimate Extreme Edition, VISION Premium Deluxe Edition, the latter is named AMD FX Series, belongs to VISION Black Edition, VISION Ultimate Extreme Edition.
The brand series of dragons that have fought for many years has disappeared and replaced by a simple letter sequence. This approach is certainly due to marketing considerations, and in fact it is not unexpected. For example, the German Mercedes-Benz model division is divided into several series according to the model and market positioning, including A series mini cars, B series small SUVs, C series small car series, E series of medium-sized RVs Department, G-series off-road vehicles, R-series large recreational vehicles, S-series large-scale RV systems, etc. (data from Wikipedia).
Of course, whether branding or logo conversion is a long and painful thing, it takes time for customers and consumers to understand and accept the FX series and A series.
As for the authenticity of the above statement, AMD spokesperson Damon Muzny is also arrogant, but rather a rather euphemistic statement: "AMD's approach to the APU on the Brazos platform is to cancel part-level brands for our OEM partners. Branding their products under their own brand, without worrying about the sub-brand interference, VISION is AMD's contribution to helping users who know what to do with their PC but don’t care about intricate parts technologies. Will the Llano and Zambezi be the same? You will know when that happens."
This is almost equal to the conclusion of VISION's popularity and the end of the Dragon Series brand.
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