Analysis on the development trend of domestic LED advertising large screen market

With the good advertising efficiency brought by the large screen of LED advertising, it is gradually recognized by more and more outdoor media and advertisers, which has caused a lot of market demand. The huge business opportunities in the LED display market are attracting capital attention. As a revolutionary wave of advertising, LED advertising screens and LED large screens are developing rapidly with strong momentum. The LED large screen market has formed a new development trend.

1. The overall environment
In 2011, China's economic performance was good, and the outdoor advertising market showed a steady growth momentum, maintaining a steady and rapid growth. In a good climate, the outdoor advertising market has also shown rapid growth. In the first 10 months of this year, the total amount of outdoor advertising reached 39.5 billion yuan, which exceeded the 13% of the total amount of the previous year. Excluding the scope of collection and the price changes of the publication, the net value of outdoor advertising in the previous November was higher than last year. It is estimated that the amount of outdoor advertising this year is expected to reach 43 billion yuan, an increase of about 20%.

2. Outdoor advertising in big events

The splendid Universiade, the passionate World Cup, and the inspiring Guangzhou Asian Games made 2011 an extraordinary event. Every event has become an arena for international and domestic brands. The game between sponsors and non-sponsors has become more and more popular, making outdoor advertising more and more exciting.

3. Traditional outdoor media companies speed up the layout adjustment

With the advancement of social science and technology and the development of outdoor advertising, people's requirements for outdoor media are getting higher and higher. Traditional street signs, light boxes, single columns, neon lights and other forms of outdoor media can no longer meet the needs of the audience. The competition in the outdoor advertising market will be a contest between brand value, customer management and professional quality, so LEDs have begun to surface. The full-color LED display is the perfect combination of technology and media. It can fully utilize this concept and become the future development trend of outdoor media.

4, LED large screen towards light, thin, energy-saving direction
LED products are known for their energy efficiency. The LED screen of the traditional technology is relatively heavy, and the input equipment cost is also high, which may not meet the carrying capacity and requirements of the installed building, which promotes the development of the LED large screen toward light and thin. .

(This article is submitted by Li Xianghuike)

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