[Annual Meeting] Flying Brothers: The Game and Ending of LED Lighting in the Last Three Years
[Text / high-tech LED Zhao Hui] By the end of the year, LED companies have realized that the operating and profitability of the LED lighting industry in 2015 is very different from what was expected at the beginning of the year. More and more LED companies are screaming at the "bitter water" and are confused about the development of the industry in the next three years.
Where will LED lighting go in the next three years? Feige will be on the scene at the 2015 High-tech LED Annual Meeting held on December 11-12.
According to statistics from the Research Institute of Advanced Research Institute of LED Research (GGII), the total size of China's LED industry in 2014 was 344.5 billion yuan, and GGII expects that this figure will reach 413.4 billion yuan in 2015.
But at the same time, GGII predicts that the total growth rate of the LED industry in 2015 is expected to slow down to around 20%.
At present, the domestic LED lighting market is already in the stage of fierce competition, especially in the field of packaging and lighting, the gross profit margin has been at a low level, which also reflects the further decline in corporate profitability in the case of fierce price wars.
"The average gross profit margin of the upstream increased slightly this year, and the decline in the average price of products slowed down, indicating that the epitaxial chip field began to enter a healthy competition. The chip market gradually began to clear, and the market share was concentrated in several large enterprises." Dr. Zhang Xiaofei, Chairman of Gaogong LED It is said that the gross profit rate of the middle travel has been declining year by year, and the average price has decreased. This indicates that the industry is highly competitive. The downstream gross profit margin was relatively stable, and the price dropped a lot, but it slowed slightly, indicating that the industry is highly competitive.
Dr. Zhang Xiaofei believes that in the next three years, large enterprises should reposition themselves and do brand building. At the same time, they can do some international and domestic OEMs. In terms of capital, they must strengthen mergers and acquisitions. Unlisted large enterprises should speed up the pace of listing and embrace. capital market.
According to GGII research data, in 2014, the overall amount of the M&A case was 6.07 billion yuan. In the first eight months of this year, the amount of M&A has reached 29.31 billion yuan, and the amount of M&A has doubled five times.
“From the whole year of last year to the first half of this year, mergers and acquisitions in the LED industry frequently occurred. The total amount of mergers and acquisitions will reach 100 billion in the next two years. The number of mergers and acquisitions with a scale of more than 500 million yuan will increase. At the same time, the merger will go international. The merger case will also increase simultaneously.†Dr. Zhang Xiaofei said that through mergers and acquisitions, the acquirer can obtain the dominant technology and resources, which can enhance the production scale and lower the production cost. Secondly, if the M&A sales company can strengthen the market development, It is also possible to gain greater benefits in interoperability and in the full application of innovative technologies, which can be seen as the meaning of corporate mergers and acquisitions.
For small and medium-sized enterprises, Dr. Zhang Xiaofei believes that it is necessary to do a good job of products and improve the added value of products.
For the development of LED lighting in the next few years, Lin Jiliang, general manager of Mulinsen LED Lighting Division, said, “Integrating the raw material industry chain, improving production efficiency, and then improving product quality, thereby forming scale effect and cost effect. At this stage, Mulinsen Lighting will still The increase in market share is the focus of work, the market share has increased, and the market has the right to speak, so that it will be more capable to promote the healthy growth of the industry and the market."
Chen Yiping, general manager of lighting giant China Lighting, said that in the next three years, if sunshine lighting needs to maintain steady growth, it must first do its own lighting. The second is to make the lighting smart. We have considered this in the past two years. It is the direction; third, everyone's pursuit of the quality of light and the lighting of the scene, I think that there will be a market for lighting related to the art of life in the future, which is also the development of the next 2-3 years.
"The future energy-saving retrofit capacity is very large, there are 4 billion T8 lamps worldwide. There are still many opportunities. Just look at how companies do it, and everyone must have confidence." Chen Yiping stressed.
How will the LED lighting industry go in the next three years? What are the opportunities? What are the problems and how to deal with them? All of this will be concluded at the 2015 High-tech LED Annual Meeting.
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