Appliance industry caught in a circle of intelligence

Since the beginning of this year, the strategic cooperation between Internet companies and home appliance companies has apparently expanded, and the cross-border integration of the home appliance industry and the Internet industry has become increasingly normal. However, in the process of intelligent household appliances enterprises to the transformation, many companies blindly follow the trend seriously, the products for the intelligent and intelligent, resulting in many appliances companies into a circle of intelligence.

Recently, when visiting home appliance stores, smart phones, smart air conditioners, smart refrigerators, smart washing machines, smart rice cookers, smart air purifiers and other products abound, and intelligence has become one of the standard features of home appliances. However, many consumers do not feel bad about these smart products.

Behind the freshness, the drawbacks of emerging smart home appliances have become even more apparent, and smart home appliances are not our imaginary intelligence. In theory, intelligence should be to reduce the interaction between people and machines, reduce the threshold for product use, but in fact many products just add a tasteless remote control function, impose a more complex function on the product, purely intelligent And intelligence gives the feeling of putting the cart before the horse. For a long time, the intelligence of smart home products is only reflected in the so-called remote control function. The "China Smart TV Industry Development Road Map" published by Zhong Yikang also shows that for the future development of TV applications, there is a market dislocation problem in smart TVs, and users' use habits are still relatively slow. At present, many companies have high smart TV operating rates and smart click activation rates, but there is no corresponding high usage rate behind high data.

In the past two years, sales of smart TVs have exceeded 70 million units, but the use of smart TVs has not really come into play. With the "Internet Plus" rising to a national strategy, the smart home appliances and smart home industries have become a market with trillion-scale prospects.

At the 2nd Forum on Internet Innovation and Appliances Big Data and China Smart Home Industry and Application Summit jointly hosted by Jiaji Power Grid, Beijing Zhongyekang Times Market Research Co., Ltd., Digital Home Industry and Application Promotion Center, Editor-in-Chief Li Wei said that at present, the industry is talking about the concept of "Internet +," Suning and Gome's transformation, and the traditional television business has been hit by Internet companies. More and more home appliances manufacturers are afraid to despise the topic of the Internet. In the “Internet+” era, the home appliance industry will be further penetrated and transformed by the Internet. The new generation of information technologies represented by cloud computing, the Internet of Things, and big data will quickly merge with home appliance manufacturing, home appliance retailing, and home appliance service industries. And innovation, inject new vigor and vitality into the entire industry.

But under big data, how do home appliance companies wading? How to cross the river safely is still a problem that the industry needs to solve in the future.

Jia Dongsheng, general manager of Zhongyi Kang, said that due to the rapid development of the Internet, it should be said that there is a strong digital connection between people and people and between people and equipment. The arrival of the era of big data has led to the large-scale production and collection of data. Analysis, such capabilities and speed have been greatly improved. Then appliance companies can deeply understand what users are doing, what they want to do, and what they will do tomorrow. With these analyses, the home appliance company can determine the product direction in a targeted way, so as not to be intelligent and intelligent.

“The traditional home appliance industry is from top to bottom, from the supply of raw materials from the upstream to the manufacturing of the whole machine to the sales cycle. If the home appliance industry does not want to reduce its added value to a screen, then it needs an entire industry chain. Together to solve the problem, so as to truly promote the healthy development of the entire industry." Li Yu said.