Bang & Olufsen completed the sub-brand collection, Meng Xin Xiao Shao, and has a new reason?
When we try to pick an elegant headset and have a good reputation earphone or speaker, Bang & Olufsen's name will appear in the front row of the pre-order list most of the time, maybe many people are not clear, those look price and Most of the "Bang & Olufsen" products are made by B&O Play (BEO Play), a sub-brand of Bang & Olufsen. However, Bang & Olufsen recently intended to end this segmentation. They cut B&O Play directly and directly included the product in Bang & Olufsen to complete the acquisition of this sub-brand.
The price of B&O Play seems to be very easy to accept, just because it was based on the intimate route at the beginning of its creation, so most of these products are designed to be minimalist, not like Bang & Olufsen. Over-emphasis on design.
However, Bang & Olufsen's low-cost route received unexpected praise. In the past, B&O Play's revenue even exceeded half of Bang & Olufsen's total revenue, which allowed Bang & Olufsen to re-examine the value of B&O Play. After all, most buyers still pull out the wallet against Bang & Olufsen's brand influence, but the sub-brands are labeled "low-priced", which will affect everyone's desire to buy, so Bang & Olufsen will take back B&O Play. The main brand is also hoping that everyone can continue to link these seemingly lower-priced products to the high-end attributes of the Bang & Olufsen brand.
Bang & Olufsen's operation may really stimulate those potential buyers. After all, their products are mostly started in five digits. I suddenly tell you that if you spend two or three thousand now, you can buy the brand products that you have been looking forward to. Most people will be excited about this. But even those who have already purchased B&O Play products, most of them do not understand the relationship between the brand and Bang & Olufsen and product positioning, so how many potential consumers will be affected after the completion of the brand collection. It is known. After the completion of the integration, Bang & Olufsen, which has been entrenched in the high-end market, will be able to sink the brand positioning and evaluation. It may also be a key issue for Bang & Olufsen.
B&O Play's products are now listed with Bang & Olufsen products and now Bang & Olufsen's official website, just after clicking, it will lead you to the previous B&O Play website.
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