Changhong embarks on a new journey, smart home enters the era of rivalry
Sixty-one Jiazi, Changhong was founded in 1958. Under the general trend of intelligent transformation, it is actively transforming. The former king of color TV, now focuses on the development of information appliances, industrial services and military-civilian integration three main business sectors. In the information appliance sector, it uses IoT+AI Technology has reshaped the home appliance industry. Now Changhong AI TV has entered the sixth generation, integrated with smart speakers, and integrated into the Xiaomi IoT ecosystem, leading people into smart home life.
In the 60 years since the establishment of Changhong, the author had the honor to experience Changhong's indomitable progress on the spot, create the future, let imagination discover, fully implement digital transformation, and strengthen the smart home appliance business based on the Internet of Things.
Sesame opens, Changhong leads family life into the voice era
At the 60th anniversary of Changhong’s strategic transformation and product launch conference, Changhong’s new generation of artificial intelligence TV products were unveiled, which not only attracted significant attention from the industry, but also led people’s family life into the voice control era. The new CHiQ TV products Q6A and Q6K series were launched. AI + IoT technology is the core, and through a powerful IoT compatibility protocol, the interconnection and mutual control of Changhong TV and refrigerators, air conditioners and other smart home ecological chain devices are realized. In the future, we will take a more open attitude and actively integrate into other IoT platforms.
This is since Changhong launched its first artificial intelligence TV in 2016. Changhong has rapidly iterated on the application of AI technology and established its leading position in the field of artificial intelligence home appliances. According to Chen Keyu, the product manager of Changhong CHiQ TV, currently, Changhong Smart TV The activation rate was 44.91%, the retention rate was 67.85%, the activity rate was 56.86, and the conversion rate was 38.37%, ranking first in the industry. The average monthly voice call volume exceeded 100 million.
As the sixth-generation artificial intelligence TV, it is a smart TV when turned on, and turned into an IoT speaker when turned off. Through the Internet of Things and compatible protocols, consumers only need to issue voice commands to control cross-brand smart home devices through the CHiQ TV. Changhong TV and Xiaomi IoT are interconnected, and some Xiaomi devices can be controlled by voice. At the same time, Changhong TV is integrated into Xiaomi's IoT ecosystem and can be controlled by Xiao Ai.
At the same time, the AI ​​voice interaction technology has been fully upgraded in Changhong air conditioners and refrigerators to realize the recognition of people by hearing, the localization of hearing, and the speed adjustment of hearing. Among them, the Meiling M Fresh Voice Smart Refrigerator has a familiar “open the door with sesame seedsâ€. , The refrigerator will open automatically. This new refrigerator is based on the water molecule activation preservation technology, with the help of AI technology, freeing people's hands, using the industry's first full-voice interactive technology to achieve 3 seconds of flash memory, providing users with voice automatic door opening and closing, voice food management, etc., thoroughly Free your hands.
The 60th anniversary of the founding of Changhong, serving global consumers and industries, as a Chinese manufacturing giant, will continue to lead the future with technological innovation, change the world with intelligent manufacturing, and let imagination happen. In the information appliance sector, the advent of the new artificial intelligence CHiQ series of appliances will further consolidate the advantages in the field of artificial intelligence technology, provide consumers with smart and convenient products and services, and lead family life into the era of voice control, creating wisdom that understands you better Life.
Smart home enters the era of rivalry
According to data from Strategy AnalyTIcs, the global smart home market reached US$84 billion last year and is predicted to reach US$96 billion this year. It will show rapid growth in the next five years, reaching US$155 billion (approximately RMB 1.076 billion) in 2023.
Smart home contains a trillion-yuan market. Almost all technology giants are advancing towards smart home. The international mobile phone manufacturer Apple has the HomeKit smart home platform and joined the standard organization Thread Group, making it easier for more device manufacturers to join the HomeKit ecosystem. Accelerate the advancement of Apple's smart home strategy. Samsung uses the SmartThings platform to deepen its ecological platform construction and launches the Samsung Smart Home IOT platform.
Among domestic smart phone manufacturers, Huawei and Xiaomi Hua are regarded as models. Huawei has launched an independent "Huazhi" smart home ecological brand. Relying on the big connection strategy, with HiLink connection as the core, it hopes to create the world's most valuable smart phone within 3 years. Home ecology.
Xiaomi relies on huge ecological chain companies to seize the beach, and take the lead in achieving results. Xiaomi IOT life platform is connected to 120 million smart devices. It is the largest ecological platform in China. The revenue of Xiaomi oT and consumer products with the ecological chain as the core is present. The growth trend doubled, bringing 10.4 billion revenue in the second quarter, an increase of 104% year-on-year. And many of its ecological chains have landed in the US capital market. Huami has a market value of US$568 million and Yunmi has a market value of US$600 million. Compared with other mobile phone manufacturers, Xiaomi's ecological chain has opened the door to smart life.
At the same time, Internet giants have also stepped up their efforts to enter smart homes. According to Yang Jianyong, a senior expert on the Internet of Things, Baidu is particularly active in promoting the implementation of AI technology in the smart home scene and promoting the construction of a smart life ecosystem through investment and mergers. Acquired Tuya to KITT. AI, from investing in XGIMI to investing in 1 billion yuan in Skyworth's companies, to strategically investing in Xiaoyu at home, and extensively establishing cooperation with brand manufacturers such as Xiaomi, Huawei and Haier, its core promotes DuerOS to enter the home scene of ordinary people. As of the end of July, the number of activations of smart devices equipped with Baidu DuerOS has exceeded the 100 million mark. Smart home, as an important part of Baidu's artificial intelligence implementation, is conquering the city and grabbing territory around the smart home ecosystem constructed by DuerOS.
And traditional home appliance manufacturers such as Midea, Haier and Changhong are also transforming towards intelligence. This month, Midea Group announced a new round of strategy. It released the new Midea industrial Internet platform MIoT and AI technology high-end home appliance brand COLMO, not only in the field of smart manufacturing, but also released COLMO, an AI technology high-end home appliance brand, relies on the Silicon Valley Future Technology Center as a cutting-edge technology research position, integrates AI core technology into high-end home appliances, and promotes the home appliance industry into the era of "humanized interaction", and through the application of deep learning and big data expert systems, Lead the intelligent transformation of the family scene.
Haier is also an active promoter of global smart homes. Under the guidance of the Rendanheyi model, it has an open U+ platform, and various smart devices can be interconnected based on this platform. It integrates global high-quality third-party resources to create an ecosystem, build a network of clothes, Ecological platforms such as the Internet of Food have been integrated to promote smart life in ordinary households. Up to now, Haier's smart homes have exceeded 5 million domestic users.
Changhong, another giant in home appliances, is celebrating its 60th anniversary. Its products and services are integrated multinational enterprise groups in more than 140 countries and regions around the world. As the 60th anniversary of the founding of Changhong, it has witnessed the rapid development of China’s manufacturing industry and the rise of the home appliance industry. Many of its related industries are the “hidden champions†in the industry. As of September 2018, Changhong has accumulated more than 200 million electronic products provide reliable connection services, and it is the largest provider of IoT modules in China. As the "heart" of global refrigerators, Changhong Huayi has been ranked first in the world since 2013, with a global market share of over 20%.
Today, on the occasion of the 60th anniversary of Changhong, a new journey is about to begin, focusing on the development of information appliances and other business sectors, with AI+IoT technology as the core, with the artificial intelligence voice interaction function, consumers only need to issue voice commands to pass the Changhong sixth The generation of AI TV controls cross-brand smart home equipment. Changhong takes an open attitude and actively integrates into other IoT platforms, and creates new artificial intelligence experiences with full ecological compatibility, making artificial intelligence TVs more "humane" and leading the industry direction.
finally
Consumer electronics products, including home appliances, have developed rapidly in recent years, and intelligence has become the direction of consumer technology. Traditional manufacturers such as Midea and Changhong have transformed into intelligence many years ago, and they have attracted Internet companies such as BAT and mobile phone manufacturers such as Huawei and Xiaomi. The Nuggets, a trillion-scale market, has formed a trend of contending hundreds of schools of thought. However, the giants have injected changes into the family through the combination of AI voice assistants and IOT platforms + AI and other technologies. With their joint promotion, smart homes are accelerating the popularization.
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