Fighting for new energy vehicles, Infineon adheres to three core strategies
The rapid development of automotive electronics in the past two decades has brought about a rapid driving experience, which is mainly reflected in the demand for safety, energy saving, environmental protection and comfort, especially driven by the two themes of energy conservation and environmental protection. The development of energy vehicles is on the rise, driving the scale of the automotive semiconductor market (mainly automotive IGBT modules) far beyond that of traditional vehicles. As a leader in traditional automotive semiconductors and automotive IGBT modules, how does Infineon perform in 2013? How will it be laid out in the new year? Mr. Lai Qunxin, President and Executive Director of Infineon Technologies (China) Co., Ltd., expressed his views here.
Mr. Lai Qunxin said that new energy vehicles are the most anticipated growth area in automotive electronics. Infineon is the only semiconductor supplier to support a full range of products from microcontrollers to IGBT modules (HybridPACKTM) for new energy vehicles.
Due to rapid market response and excellent cost management, Infineon’s FY13 performance was still better than expected at the beginning of the year due to the decline in semiconductor demand. Sales and operating margins were 3.843 billion euros and 9.8%, respectively. Achieved profitability. Undoubtedly, such excellent market performance relies on Infineon's constant investment in R&D and advanced production capacity to meet the coming economic recovery with a full attitude.
Mr. Lai Qunxin pointed out that Infineon actively cooperates with and responds to the development strategy advocated by the government in the process of China's economic transformation, and closely formulates the most appropriate value proposition around the specific characteristics of the Chinese market. Since the launch of the 12th Five-Year Plan, four of the seven strategic emerging industries listed in the plan – energy conservation and environmental protection, new generation information technology, new energy and new energy vehicles, are inactive. Investing. It can be said that Infineon is an important participant and contributor to China's 12th Five-Year Plan.
Infineon timely proposed the “from product to system (P2S)†strategy, strengthening the understanding of the application system based on the existing product development model, so as to more fully and deeply understand the customer needs, with this understanding again Return to product development to ensure more rapid and effective service to customer needs.
In response to this strategy, Infineon has made a large number of product development and market development work, becoming the only semiconductor supplier that can provide full range of products from microcontrollers to IGBT modules (HybridPACKTM) for new energy vehicles, and actively launches automobiles. The electronic ecosystem provides an interoperable and win-win platform for participants in all aspects of the industry chain represented by Infineon products users (customers) and Infineon products-based solution designers, enabling business opportunities and system technology solutions. Circulate in the most efficient way.
In terms of vehicle safety performance, Infineon's latest 32-bit microcontroller AurixTM's built-in HSM module enables anti-data theft and modification in the charging process of new energy vehicles. In terms of energy efficiency and mobility, energy efficiency not only promotes the continuous improvement of the efficiency of traditional internal combustion engines and the energy consumption of various vehicles, but also greatly promotes the vigorous development of new energy vehicles including ordinary hybrid vehicles. For example, a 400V IGBT module based on the HybridPACKTM family based on 40 micron ultra-thin technology, this IGBT module helps to achieve optimum motor drive efficiency for moderate hybrids. In addition, the power, communication, monitoring, and power driving functions required in the traditional internal combustion engine management system are all integrated into one chip, which not only shortens the customer development cycle and reduces the system complexity, but also greatly reduces the control. The size of the engine drives the miniaturization of the engine management system and contributes to energy saving and environmental protection.
Looking forward to the future, Lai Qunxin stressed that the development of new energy vehicles, especially ordinary hybrid vehicles, will definitely add a powerful development engine to Infineon. In 2014, China's auto market is expected to continue to maintain a high growth rate of around 10%, and new energy vehicle promotion work requires that the proportion of new energy vehicles in new or updated public transport, official business, logistics and sanitation vehicles should be no less than 30%, which will continue to push. The demand for high-vehicle semiconductors in the field of traditional energy vehicles and new energy vehicles. Undoubtedly, thanks to the prudent strategic planning, the reserves and strategies of Infineon's product technology are highly compatible with the direction of China's economic transformation. Energy efficiency, mobility and security as the three core strategic concerns will surely add to Infineon's automotive electronics market in China, as well as China's economic transformation and continued prosperity.
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