Guangzhou will clear more than 1,300 illegal outdoor advertisements in the city

“How many illegal outdoor advertisements are in Guangzhou, we are still checking. At present, there are more than 1,300 pieces that do not meet the specifications for outdoor advertising. According to the planning, implementation, and finishing, we will issue a timetable and press the news. Released." On December 30, 2013, at the press conference of the Guangzhou Municipal Government Executive Meeting, Li Zhigang, Director of the Landscape Management Committee of Guangzhou City Management Committee, said that in recent years, Guangzhou City has cleared 68,000 illegal outdoor advertisements and signs, about 87.2. Ten thousand square meters.

On the afternoon of the 30th, the Guangzhou Municipal Government executive meeting reviewed and approved the regulations of the municipal government, “Regulations on the Management of Outdoor Advertising and Signboards in Guangzhou (Revised Draft)” (hereinafter referred to as “Measures”), for the planning and regulation, inquiry and approval of outdoor advertising. Answers to a package of issues such as setup and maintenance, legal liability, and dismantling costs.

According to the Measures, outdoor advertising planning includes outdoor advertising special planning and outdoor advertising planning. Li Zhigang specifically explained that Guangzhou's outdoor advertising special plan will divide the city into three districts. The optimization area mainly refers to the business district, such as Beijing Road, Tianhe Road and other business districts. Strictly controlled areas refer to general road sections, which have commercial needs but are not within the business circle; prohibited areas refer to residential areas.

The "Measures" stipulate that the establishment and distribution of outdoor advertisements shall apply to the administrative department of city administration for the "Outdoor Advertising Setup Certificate", and shall apply to the administrative department for industry and commerce for the "Registration of Outdoor Advertising Registration". The head of the discipline inspection team of the Municipal Legal Affairs Office, Tian Lu, said that there is no charge for handling the "two certificates."

The "Measures" regulate the setting of LED outdoor electronic display. It is forbidden to set up in the forbidden zone and strict control zone determined by the special plan for outdoor advertising (except public information electronic display); if it is set in the wall of multi-storey building, the upper edge shall not exceed 35 meters from the ground; in the high-rise building podium The wall shall not be placed above the upper edge of the parapet wall of the building; it shall not be placed in a direction perpendicular to the road and the direction of the incoming vehicle.

In addition, LED outdoor advertising is prohibited from 22:30 to 7:30 the next day.

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