Hongbao Du Jifang: The era of LED "Warring the Warring States" has come.
At the Guangzhou International Lighting Fair held in June this year, the products exhibited by Hongbao Electric are basically core products of the company, such as LED street lamps, LED garden lamps, LED tunnel lamps and LED downlights. The debut of the small Dolphin series of small power lamps, new garden lights, new tunnel lights and new downlights, among which the newly introduced market can be used to control the color temperature and brightness of the downlight, currently in the industry leading position in technology.
Recently, Aladdin Lighting News reporter invited Du Jifang, general manager of Zhongshan Hongbao Electric Co., Ltd. to conduct an exclusive interview. Du Jifang expressed that through this year's Guangzhou International Lighting Fair, he realized that the industry has become more competitive and products have become more competitive. The more mature and normative, the brand strategy becomes more and more important. "At present, the number of LED manufacturing enterprises is increasing day by day, and the era of "Warring the Warring States" has also come." Du Jifang said.
Aladdin Lighting News: How many patents does Hongbao own? What is the funding situation for patent research and development?
Du Jifang: At present, Hongbao has more than 60 domestic and foreign patents, and has made major breakthroughs in high-power LED secondary optical systems, thermal design systems, circuit drive systems, street lamp communications and intelligent control systems. In addition to its own R&D team, we have established long-term and stable cooperative relations with many famous universities such as Peking University, Guangdong University of Technology, and South China University of Technology, and have achieved a strong combination of “production, learning, and researchâ€.
Aladdin Lighting News: How do you see the patent warfare intensified? What is the reason why China's LED lighting patents are relatively weak?
Du Jifang: There are many reasons for the relatively weak patent protection of LED lighting in China. For example, the ideological awareness of the Chinese, the imperfect state laws and regulations, and the low industry access threshold all contribute to the weaker patent protection of LED lighting. . In the market, Hongbao’s patented products were also infringed by unscrupulous manufacturers. For this reason, Hong Bao also took up legal weapons to defend its legitimate rights and interests. At present, two cases have initiated legal proceedings. Here again, it warns those unscrupulous companies that have infringed upon the legitimate rights and interests of Hongbao to stop the infringement immediately. Otherwise, Hongbao will initiate legal procedures to protect its legitimate rights and interests.
Aladdin Lighting News Network: Hongbao Electric has been engaged in LED lighting production for many years and has accumulated rich experience. Do you think that the development of LED in the two major aspects of technology and market in the future will show what kind of development trend?
Du Jifang: At present, China's LED technology is still immature, and high-end chips are still in the hands of foreign brand companies, causing China's LED products prices to be higher than the ordinary people can accept the psychological price, thus affecting the development of China's LED market. In the future, LED technology will continue to mature, and domestic companies will acquire more core technologies. As the technology matures, LED prices will show a rapid decline, coupled with the country's vigorous promotion of LED products in the policy, so that China's LED market will be blowout opportunities for development.
Aladdin Lighting News Network: This year, from the semiconductor lighting subsidies promotion, "Twelfth Five-Year Plan" 2.2 billion to support the promotion of energy-saving lamps and LED lights, to Guangdong to promote the use of LED lighting products, showing that the policy is favorable, both opportunities and challenges How do you see this phenomenon?
Du Jifang: The tilt of the national policy toward LED is an opportunity for all companies. It is only the ability of the company to seize this rare opportunity to realize the rapid development of the company itself. This is a challenge to the company. There is a saying that: Opportunities are reserved only for those who are prepared. After entering the LED industry, Hongbao chose to cooperate with Peking University. The technology of Hongbao has reached a leading position in China after years of market accumulation. Bao successfully created a good brand image with high quality. For Hongbao, the opportunity is greater than the challenge.
Aladdin Lighting News: At present, there are some companies that do chips while doing various aspects of encapsulation or lighting applications, while some companies only focus on a subdivided area, how do you see the focus and Diversification strategy?
Du Jifang: Each company has the right to choose different development roads according to its own situation. This is determined by the laws of the market, and every road has a successful enterprise. Therefore, we should not comment on how others should go. Suitable for. So I think that whether the company chooses to concentrate on or chooses a strategy of diversification, as long as it succeeds in developing, it is a hero, because “the left is the king†is the only measure of the market economy. Hongbao’s core values ​​are high quality, professionalism, efficiency, and service. Among them, professionalism means that Hongbao must settle down in a certain area to do specialization, refinement, refinement, and strength in order to create Hongbao’s competitive products. To shape and enhance the brand of Hongbao, Hongbao is in an invincible position in an increasingly competitive market.
Aladdin Lighting News Network: With the development of technology, various standards have also been introduced one after another, and there are views that the current standard is too much, too chaotic, and how do you see this?
Du Jifang: It can be said that the LED industry standard is indeed an important factor hindering the development of China's LED market. The standards mentioned here refer to relevant national standards. It is precisely because of the introduction of national standards that local standards have also been introduced in various places, resulting in too many standards, too chaotic situation. As we all know, local standards are deeply imprinted with local imprints, which has led to the rise of local protectionism, which is not conducive to the overall development of the LED market, and hopes that the country will introduce relevant unified standards as soon as possible.
Aladdin Lighting News: In 2012, more than half of the company will look to the future development of the entire lighting industry and the direction of development. Can you make a prediction based on the current situation?
Du Jifang: From the perspective of the state's policy, the spring of LED lighting development has come. Looking at the increasing number of LED manufacturing enterprises, an era of “competing with the Warring States†has come.
Aladdin Lighting News Network: Thank you, President Du for accepting our interview.
Recently, Aladdin Lighting News reporter invited Du Jifang, general manager of Zhongshan Hongbao Electric Co., Ltd. to conduct an exclusive interview. Du Jifang expressed that through this year's Guangzhou International Lighting Fair, he realized that the industry has become more competitive and products have become more competitive. The more mature and normative, the brand strategy becomes more and more important. "At present, the number of LED manufacturing enterprises is increasing day by day, and the era of "Warring the Warring States" has also come." Du Jifang said.
Aladdin Lighting News: How many patents does Hongbao own? What is the funding situation for patent research and development?
Du Jifang: At present, Hongbao has more than 60 domestic and foreign patents, and has made major breakthroughs in high-power LED secondary optical systems, thermal design systems, circuit drive systems, street lamp communications and intelligent control systems. In addition to its own R&D team, we have established long-term and stable cooperative relations with many famous universities such as Peking University, Guangdong University of Technology, and South China University of Technology, and have achieved a strong combination of “production, learning, and researchâ€.
Aladdin Lighting News: How do you see the patent warfare intensified? What is the reason why China's LED lighting patents are relatively weak?
Du Jifang: There are many reasons for the relatively weak patent protection of LED lighting in China. For example, the ideological awareness of the Chinese, the imperfect state laws and regulations, and the low industry access threshold all contribute to the weaker patent protection of LED lighting. . In the market, Hongbao’s patented products were also infringed by unscrupulous manufacturers. For this reason, Hong Bao also took up legal weapons to defend its legitimate rights and interests. At present, two cases have initiated legal proceedings. Here again, it warns those unscrupulous companies that have infringed upon the legitimate rights and interests of Hongbao to stop the infringement immediately. Otherwise, Hongbao will initiate legal procedures to protect its legitimate rights and interests.
Aladdin Lighting News Network: Hongbao Electric has been engaged in LED lighting production for many years and has accumulated rich experience. Do you think that the development of LED in the two major aspects of technology and market in the future will show what kind of development trend?
Du Jifang: At present, China's LED technology is still immature, and high-end chips are still in the hands of foreign brand companies, causing China's LED products prices to be higher than the ordinary people can accept the psychological price, thus affecting the development of China's LED market. In the future, LED technology will continue to mature, and domestic companies will acquire more core technologies. As the technology matures, LED prices will show a rapid decline, coupled with the country's vigorous promotion of LED products in the policy, so that China's LED market will be blowout opportunities for development.
Aladdin Lighting News Network: This year, from the semiconductor lighting subsidies promotion, "Twelfth Five-Year Plan" 2.2 billion to support the promotion of energy-saving lamps and LED lights, to Guangdong to promote the use of LED lighting products, showing that the policy is favorable, both opportunities and challenges How do you see this phenomenon?
Du Jifang: The tilt of the national policy toward LED is an opportunity for all companies. It is only the ability of the company to seize this rare opportunity to realize the rapid development of the company itself. This is a challenge to the company. There is a saying that: Opportunities are reserved only for those who are prepared. After entering the LED industry, Hongbao chose to cooperate with Peking University. The technology of Hongbao has reached a leading position in China after years of market accumulation. Bao successfully created a good brand image with high quality. For Hongbao, the opportunity is greater than the challenge.
Aladdin Lighting News: At present, there are some companies that do chips while doing various aspects of encapsulation or lighting applications, while some companies only focus on a subdivided area, how do you see the focus and Diversification strategy?
Du Jifang: Each company has the right to choose different development roads according to its own situation. This is determined by the laws of the market, and every road has a successful enterprise. Therefore, we should not comment on how others should go. Suitable for. So I think that whether the company chooses to concentrate on or chooses a strategy of diversification, as long as it succeeds in developing, it is a hero, because “the left is the king†is the only measure of the market economy. Hongbao’s core values ​​are high quality, professionalism, efficiency, and service. Among them, professionalism means that Hongbao must settle down in a certain area to do specialization, refinement, refinement, and strength in order to create Hongbao’s competitive products. To shape and enhance the brand of Hongbao, Hongbao is in an invincible position in an increasingly competitive market.
Aladdin Lighting News Network: With the development of technology, various standards have also been introduced one after another, and there are views that the current standard is too much, too chaotic, and how do you see this?
Du Jifang: It can be said that the LED industry standard is indeed an important factor hindering the development of China's LED market. The standards mentioned here refer to relevant national standards. It is precisely because of the introduction of national standards that local standards have also been introduced in various places, resulting in too many standards, too chaotic situation. As we all know, local standards are deeply imprinted with local imprints, which has led to the rise of local protectionism, which is not conducive to the overall development of the LED market, and hopes that the country will introduce relevant unified standards as soon as possible.
Aladdin Lighting News: In 2012, more than half of the company will look to the future development of the entire lighting industry and the direction of development. Can you make a prediction based on the current situation?
Du Jifang: From the perspective of the state's policy, the spring of LED lighting development has come. Looking at the increasing number of LED manufacturing enterprises, an era of “competing with the Warring States†has come.
Aladdin Lighting News Network: Thank you, President Du for accepting our interview.
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