Japanese LED lighting market commercial war upgrade
Japanese appliance manufacturer Orion Motor (established in March 1958, with a revenue of 250 billion yen in March 2009 and a total of 10,000 employees at home and abroad) announced that it has entered the family LED bulb manufacturing business.
It is produced by low-cost overseas production, and has the same life and brightness as Panasonic, Sharp, Mitsubishi Electric, NEC, Toshiba and other big manufacturers. The market price is only about 5~60% of the low-priced LED bulbs. It is mainly sold to retail stores such as Ito Yokado, and the OEM method corresponds to the purchase demand of self-owned brand products of wholesale and retail enterprises.
New LED bulbs introduced by Sharp and other big manufacturers
It is reported that the company will first supply OEMs to Doshisha, a Japanese grocery wholesaler (founded in 1974, established in 1977, with 653 employees and a revenue of 79.716 billion yen in March 2008). . Then, using Doshisha's PB (own brand) brand - "Luminous (Night Cup)", it has been on sale in about 160 stores in Yanghuatang since the beginning of December.
Industry analysts said that with the inclusion of LED lighting fixtures in Japan's environmental protection points, the process of eliminating incandescent LED energy-saving lamps in the Japanese market will be further accelerated. Orion Motor is the first to start overseas production, and the “OEM War†of domestic sales will surely attract more backbone home appliance manufacturers to join the ranks, thus promoting the upgrade of the LED commercial war in the country's LED lighting equipment market. (Edit: Looking up at the stars)
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