Kitchen electricity market has a good momentum of development

According to data released by Zhongye Kang, from January to May this year, the overall market size of kitchen appliances, water heaters, range hoods and gas stoves reached 38.2 billion yuan, an increase of 22.1% over the previous year, which was higher than the average 20.1% increase in the home appliance market. The proportion of the overall household appliance industry also increased by 0.1 percentage point from the same period of last year to 6.4%. Peng Yue, the deputy general manager of Zhongyekang, believes that in the second half of 2013, the kitchen appliance market will continue to be one of the star industries in the home appliance industry.

Driven by the economic recovery and accelerating urbanization process, this year’s kitchen and electric market has improved significantly compared to last year, especially since the real estate market, which gradually began to show a warming trend since the second half of last year, has brought more markets to the kitchen and electric industry. demand.

According to the quarterly report released earlier by the kitchen appliance listed companies, the revenue of Vantage Co. in the first quarter was 780 million yuan, an increase of 147% year-on-year. The revenue of the owner’s electrical appliances in the first quarter was 452 million yuan, a year-on-year increase of 27.5%. Wanhe’s revenue for the first quarter was 8.58. Billion yuan, a year-on-year growth of 11.89%, Wanjiale's revenue for the first quarter was 575 million yuan, a year-on-year increase of 21.38%, and Changqing Group's revenue for the first quarter was 240 million yuan, a year-on-year increase of 17.73%. Recent performance announcements from the owner's electrical appliances and Macross also show that the first-half results have increased.

According to data from Zhong Yikang, in the first five months of this year, the range of the range hood market reached 5.8 million units and 11.3 billion yuan, and the amount of sales increased by 11.6% and 22.2% year-on-year respectively; the market size of water heaters reached 12.46 million units and 19.5 billion yuan. The amount of gas stoves grew by 14.4% and 24.7% year-on-year, and the market size of gas stoves reached 8.14 million units and 7.3 billion yuan, respectively, and the amount increased by 7.1% and 16.0% respectively year-on-year. From the perspective of this year's situation, the industry has great potential for development and the market is transforming to high-end.

Peng Yu believes that the acceleration of urban construction, the increase in public spending power, the accompanying increase in demand for home appliances, and the continuous increase in market investment in energy-saving products will all drive the development of the kitchen power market in the second half of the year. Zhong Yi Kang expects that the total sales of hoods, gas stoves, and water heaters in 2013 will increase by 1.6%, 2.1%, and 3.2% respectively over last year, reaching 12.3 million units, 16.92 million units, and 26.36 million units respectively.