SAIC Design Director Connotation Paragraph: Do not move and say subversive, who do you die so happy?

Recently, the "Innovation and Change the World" elite forum was held in Beijing. Shao Jingfeng, the director of the design department of SAIC Motor Corporation, gave a wonderful speech and delivered a splendid speech on the current social phenomenon brought about by the Internet and the problem of technology companies building cars.

At the beginning he introduced himself: “I’m Shao Jingfeng, who is from SAIC and has been the director of passenger cars for 5 years. We have been leading the team to work in the entire design circle with the image of a promising young person.”

Suddenly the frontier turned and ridiculed himself: "Suddenly I became the opposite of innovation overnight. I was no longer a designer of a very large car, but in an instant it became a subversive, a designer who eliminated the industry. The pressure on the body is very great."

Talking about car sharing: "My dream is to drive my own car to run in the northeast land."

Shao Jingfeng said that after reading a word from a friend, “Buying a car in another 10 years is just as strange as buying a horse.”

He stated that sharing trips may only apply to cities and are based on the scale effect of cities. The land is not its own, the property is not its own, the car is not its own, but the people's appeal is still there. He said: "I just wanted to drive my own car to run on the land in the northeast, and it was my dream! This is my dream! I don't want to share it with others. This point of view does not change because of the sharing economy. This is what people want."

There are many people worried about whether the car still needs a stylist in the era of sharing? Shao Jingfeng said yes.

Even if it is shared, the car is not its own, so no one cares about the car's shape, no one cares about its surface, no one cares if it is sexy, nobody cares if it is full of passion, only its function, which also requires Car prices.

The car design changes from "how beautiful" to "how to use it" and it must be closer to people's needs. More importantly, the application of HMI (Human Machine Interface), and the connection of traditional automobiles, smart cars, and shared cars have undergone tremendous changes. These aspects also require a large investment in car companies.

Talking about the Internet: "I want to ask, can you make me quiet for a meal?"

Shao Jingfeng first gave a few examples: Someone designed a cup. When you pour water, you can tell you the temperature at different times. Some people design a mobile phone app that tells you how many eggs are left in the refrigerator. Someone designs smart forks and eats fast. Will it vibrate?

"I want to ask: Can you let me be quiet for a meal?"

He said that the current industrial designers are solving the problem of "scratch" rather than "pain points." He does not allow his team to do this kind of thing, but to do a real solution to productivity. They want to innovate, march toward productivity, and innovate to change the world rather than scratching the world.

He introduced the use of electric vehicles in rural areas to solve the problem of transport and solve the problems of shopping and cargo loading. Such a starting point is what Shao Jingfeng looks for. If only traditional cars are only abandoned by the times, they must combine their works with the Internet and at the same time really solve the pain points.

Talking about driving without driver: "Where can we go? Do it first and say less."

The vigorous Internet builder movement tells us that the era of unmanned vehicles has come. This is a very, very scary thing.

In fact, there were unmanned lenses in the movie in 2004, and the car companies have been exploring for so many years, but why not play it. In fact, there is no problem in entertainment navigation, on-board systems, vehicle intelligence, and even more critical vehicle and truck communications. However, the next-step vehicle and road communication (smart city transportation system) requires the input of the national government. Without input, there is no automatic driving. next paragraph.

Shao Jingfeng said: “Technically speaking, there is no obstacle for unmanned driving, and the main problem is that it is difficult to get on the road. After getting on the road, we have to face Chinese-style crossings and porcelain touches. These cannot be solved by testing methods. We cannot solve the law. Do not approve of the road, do not approve of the road to give these vehicles the function should not be called driverless."

He said that driving without a driver may be a good capital story, but it must not be an irresponsible misdirection.

This is mainly based on the collision between Internet thinking and car enterprise thinking. Internet thinking allows imperfect products to be put on the market and customers to test. However, car companies launch at least one million kilometers of new cars. The unmanned sensors have to run 100 million kilometers or more every year. It is a huge investment to produce results. Otherwise, it is a joke.

The car companies, in turn, are considered to be conservative and backward.

The traditional car companies do not oppose the driverless driving. SAIC has established the first national intelligent network-linked automobile pilot demonstration zone in Jiading District of Shanghai. It covers an area of ​​900,000 square kilometers and 72 football stadiums are large. Nearly one hundred test tests will be formed within three years. Scenes. He said: "Since it is still impossible to test porcelain, we must establish more complicated conditions. We are still studying as a basic science, and as far as we go, let's do it! Let's talk less!"

Talk about making cars: “When you drive over 200 kilometers, the world outlook has changed”

What is the fundamental starting point in designing a car? Shao Jingfeng had worked in the German Volkswagen for 13 years before. He introduced: Germany has a high speed and no limit, and when you open it to more than 200 kilometers, the world outlook has changed. Therefore, there is no fragmentation time in the car when the hand does not leave the steering wheel, only between life and death, the starting point is safety.

For example, some car manufacturers will make a big screen in the car, but in the heavy rain, the car suddenly has a fog, how to quickly find the menu to remove fog? How do we require that our conditioned reflexes be able to press the right button?

In the end, it is crucial that you make a car a capital joking or a solid product.

Shao Jingfeng said: "Compared to big brands, we are very young. When we fight against foreign car companies, we must solidify our foundation. When fighting against Internet companies, we must firmly establish the base. We believe in the future, but don't over-consume the future. This is us. Persistence. We know we can change the world, but we must adopt the right method."

The internet car company reminded him of the coal boss's thinking that “anything can be bought as long as there is money”. Holding money at the Beijing Auto Show, cars, people, and technology were bought. Can he really reflect on what he can buy?

Car has a hundred years of history, is a very scientific and technological content of products, but also a very innovative product, not what people think of a product of rivers and rivers.

Talking about Internet Cars: "Don't be so subversive, who are you happy to kill?"

Audi has ASF (all-aluminum body frame) and MSF (composite body structure technology); BMW's carbon fiber technology began to be deployed ten years ago; Mercedes's wind resistance technology is unique in the world, and spending money to buy or dig up one or two people can Buy it?

He said: "Your technology is immediately impossible to control in your hands; your technology can immediately subvert who is a false proposition. So the future of the car into the APP's external devices, or the Internet into the car's ABS (refers to the security control System) is still difficult to determine."

He hopes that the Internet and car companies will cooperate more than the competition. He said: "We advocate complementary strengths and do not say anything about subversion. Are you happy if you kill?"

Shao Jingfeng expressed his vision: advocating a culture of cooperation, a culture that faces the future and changes the world together, instead of changing on its own. At the same time, he also advocated the advent of globalization. The Western powers and the Eastern wisemen had a perfect combination to change the world together.

In the end he ended his speech with an analogy: "Shangqi sees itself as an egg. Breaking it from the outside must be someone else's food. Breaking it from the inside will be a new life."

DC Cable

Dc Cable,Dc Power Cables,Dc Extension Cable,Dc Waterproof Cable

ShenZhen Puchen Electronics Co., Ltd. , https://www.szpuchen.com