Spring television new bar push Hisense depends on what conquer the audience
Every spring is a time when TV makers get together to launch new products. In March, Hisense released a 75-inch Scorpion Series ULED super quality TV in AWE. TCL subsequently launched a new inorganic tricolor quantum dot TV XESS X2, X3. Skyworth released ultra-thin wall-mounted Wallpaper TVs in mid-April. It is reported that Hisense will issue a new ULED TV on April 20th, named as the "Yao" series. It seems that Hisense wants to give a full stop to this lively spring.
About Hisense 75-inch Scorpion Series ULED Ultra Picture TV MU9600U We have repeatedly mentioned in AWE's report that this TV can be regarded as the strength of Hisense's technical strength. Internally, there is no doubt that it is the strongest flagship in China; , can be comparable to the strongest surface of the Sony Z9D, therefore, also belong to ULED super-quality TV, "璀璨" series makes people look forward to. As a new television product in the spring rollout, there is reason to believe that it has the power to conquer the audience because Hisense has three advantages that no one can match.
Technology is always a hard indicator. In the domestic TV brands, Hisense is a ground-breaking technology stream. Whether it is ULED or laser TV, with its insistence and independent research and development, it has already gained the initiative in industrial development.
Among them, ULED super-quality TV already has 210 display technology patents, can achieve 8K display, peak brightness reaches 2200nit, dynamic contrast reaches 30 million: 1, color gamut reaches 120% under NTSC standard. These key technical indicators have reached the highest level in the color TV industry today.
At the same time, in the face of high-end large-screen industry trends, laser television has already occupied the market firsthand, and the market share of large-screen TVs in the 85-inch and above market is as high as 57.08%. Behind this achievement is Hisense, which has been sharpened after ten years, and obtained 217 patented technologies. It is completely self-operating from laser television R&D, design to complete machine manufacturing.
After the television industry has gone through the embarrassment, it will still return to the era when technology is king, because television has always been the first priority in presenting perfect picture quality.
Brand marketing has repeatedly become a topic hotspot After the European Cup, Hisense has made great efforts in sports marketing, spending nearly US$100 million to become the official sponsor of the 2018 FIFA World Cup. This is the first Chinese consumer electronics brand sponsor since the World Cup was established nearly a hundred years ago.
By sponsoring the World Cup, Hisense's LOGO will appear on site advertisements, tickets, news backs, and live scores during the 2017 Confederations Cup and 2018 FIFA World Cup events. “We will also commission Hisense to develop the technology around the display quality and give the audience a better experience on the field,†said FIFA Secretary-General Fatima Samura.
Hisense, who has repeatedly made topics, has become a textbook for sports marketing. Behind this is the great exposure of brand awareness, which directly stimulates sales growth. This is particularly important for Hisense who actively expands international markets.
Content Construction Moat Hisense As a traditional manufacturer, the hardware advantage speaks for itself, and in terms of software content, Hisense even walks in front of some Internet brands.
As the world’s largest Internet TV platform, Hisense’s Internet TV users have exceeded 25 million, and the total number of daily boot exposures exceeded 20 million. “Just as a good-looking†has been completed by Hisense’s cloud-based platform and big data-driven Internet TV platform.†"Terminal + business + user + service" construction of a new industry form.
With deepening of the content and services of the ploughing, the potential for future development will grow. It is predicted that the total number of users in JULY 2017 and 2018 will reach 33 million and 45 million respectively. With 2.8 viewers in front of each OTT TV screen, the number of viewers in 2017 will be 100 million. The amount of experts’ advertising resources exceeding the threshold of 100 million yuan has aggravated the media properties of this Internet company that was born out of the hardware giant. It will rely on the advantages of OTT with TV advertising and digital advertising to lead the industry in reconstructing the media landscape.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Technology is always a hard indicator. In the domestic TV brands, Hisense is a ground-breaking technology stream. Whether it is ULED or laser TV, with its insistence and independent research and development, it has already gained the initiative in industrial development.
After the television industry has gone through the embarrassment, it will still return to the era when technology is king, because television has always been the first priority in presenting perfect picture quality.
Brand marketing has repeatedly become a topic hotspot After the European Cup, Hisense has made great efforts in sports marketing, spending nearly US$100 million to become the official sponsor of the 2018 FIFA World Cup. This is the first Chinese consumer electronics brand sponsor since the World Cup was established nearly a hundred years ago.
Content Construction Moat Hisense As a traditional manufacturer, the hardware advantage speaks for itself, and in terms of software content, Hisense even walks in front of some Internet brands.
With deepening of the content and services of the ploughing, the potential for future development will grow. It is predicted that the total number of users in JULY 2017 and 2018 will reach 33 million and 45 million respectively. With 2.8 viewers in front of each OTT TV screen, the number of viewers in 2017 will be 100 million. The amount of experts’ advertising resources exceeding the threshold of 100 million yuan has aggravated the media properties of this Internet company that was born out of the hardware giant. It will rely on the advantages of OTT with TV advertising and digital advertising to lead the industry in reconstructing the media landscape.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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