Suning Gome Rush "Online and Offline" Both Efforts to E-Commerce

Suning announced yesterday that it will send more troops to e-commerce, and its subsidiary Suning Tesco will implement an independent operation in an all-round manner, and set an annual sales scale of 8 billion yuan, which is quadrupling its target in 2010. Gome also revealed that after the acquisition of Kobha.com, the e-commerce website named after Gome will be officially launched in March, and it will seize 15% of the domestic online shopping market in the future.

As Best Buy suddenly shuts down its stores, local home appliance chain giants are aggressively expanding their efforts. Yesterday, Suning and Gome both held a press conference and both turned their attention to the emerging e-commerce and opened the curtain for a new year of competition.

Suning Appliance announced its 2011 overall development plan focusing on the development of e-commerce yesterday. According to reports, Suning Appliance has made significant adjustments to Suning Tesco and established it as an independent operating system controlled by listed companies. Sun Weimin, vice chairman of Suning Appliance, revealed that in 2011 Suning will invest a great deal of manpower and resources to build a 6,000-person e-commerce team in Suning's e-commerce business.

He Yangqing, vice president of Gome, said yesterday that e-commerce will be the focus of GOME this year. The e-commerce website named after Gome will be launched in March this year. “The e-commerce platform will be separated from GOME's existing system and will satisfy consumer online shopping. "The demand for home appliances," said He Yangqing, "According to Best Buy's performance in the US market, e-commerce sales accounted for 5% of the total sales of electrical retailers is more appropriate."

In the five-year plan announced earlier, Chen Xiao, chairman of Gome's board of directors, said that by 2014, Gome e-commerce will achieve a scale of 15 billion yuan, accounting for 15% of the online shopping market.