Taiwan lighting company: the main reason for domestic sales is to change the concept
Recently, the Taiwan Lighting Association business delegation visited the mainland market and caused widespread concern in the industry. Should Taiwanese lighting and lighting companies enter the mainland market? What are the advantages and disadvantages of entering the mainland market? What obstacles and bottlenecks do Taiwanese lighting companies have in entering the mainland market? What kind of shock will the industry cause after entering? These issues have sparked new and heated debates.
To answer these questions, we must understand the growth background of Taiwanese lighting and lighting companies in the mainland, the status quo of the mainland market and the future trend. It should be said that most Taiwanese companies belong to the "three to one supplement" enterprises. What is "three to one supplement"? It refers to the collective name of processing of incoming materials, sample processing, assembly of parts and compensation trade. In practice, foreign companies (including Taiwanese businessmen and Hong Kong businessmen) usually enter into a processing and assembly business contract with the Chinese village and town economic development company or an economic organization with processing trade qualifications, and handle the processing and assembly factory. The Chinese side assigns the factory manager, finance or Customs brokers, foreign companies to provide funds, equipment, technology and incoming materials, samples, and pieces to organize production and processing. After the export, according to the scale of the enterprise or the foreign exchange quota, the government will pay the co-ordination fee or other related management fees according to a certain proportion.
The business scope of the “three to one supplement†enterprise shall be compiled and announced by the competent ministries and commissions of the State Council from time to time. Any foreign-invested and permitted projects may be cooperated with the Chinese; any prohibited projects shall not be allowed. Approval. With the deepening of reform and opening up and China's accession to the WTO, the “three to one supplement†enterprises have gradually enjoyed the same national treatment as domestic-funded enterprises. At this time, it has become a reality for Taiwanese companies to do domestic sales.
From the background of the growth of Taiwanese companies, it is not difficult to draw such judgments:
All or most of the products of Taiwanese companies are sold abroad, and there is no basic experience in entering the mainland market. Because of the limitations of the times and policies, they have only been allowed to engage in production activities on the mainland for quite some time. Therefore, although Taiwanese companies have been developing in the mainland for more than 20 years, they do not understand the mainland market. There are many blind spots and misunderstandings. They lack understanding of the policies, customs, status quo and development of the mainland market. It is understandable to have a strong fear at this time. But as understanding and tentative operations deepen, this fear will sooner or worse.
Due to the lack of understanding of the mainland market, Taiwanese businessmen are currently skeptical. When talking about entering the mainland market, many Taiwanese businessmen immediately think of the chaotic price system in the mainland market, the inferior product quality, and the plagiarism. They always worry that their products will lose their original advantages once they enter. On this point, Dou Linping, deputy secretary-general of the China Lighting Association, pointed out sharply: "You don't have this kind of extreme thinking. Many years ago, the design concepts and even the product styles of Taiwanese companies were not original Taiwanese, but they borrowed and even copied Europe and the United States. Only after so many years of accumulation and development, your comprehensive strength is strong. So, why can't your mind be broad today, and allow the mainland to do some reference and accumulation? I am sure, 10 years and 20 years later. The mainland will also form its own unique style of lighting fixtures, and this trend is now very obvious. More importantly, it is now a good time for everyone to cut into the mainland market. Once you miss it, there will be no such good opportunity in the future. As for the huge prospects and earth-shaking changes in the mainland market, I believe that the delegation will be very impressed this time. In fact, after 20 years of development, the mainland market has gradually standardized, diversified and branded. Therefore, an industry veteran lamented: "The original lighting design in Europe and America. "What a brilliant insight!
The product is not right, it takes a while to explore and change. Enterprises with better domestic sales and export sales have such experience: export products and domestic products have a world of difference in terms of production standards, appearance, and materials. Therefore, domestic sales of better-selling products may not necessarily move. vice versa. Therefore, in order to enter the mainland market, Taiwanese companies with rich export practices must first work hard on product improvement to produce products that consumers in the Mainland like. Before improving the design, it is very important to investigate and research the market. Therefore, Taiwanese lighting and lighting enterprises have entered the mainland market, and there is still a lot of preliminary work to be done.
Although Taiwanese companies are strong, their brand power is weak. Judging from the current status quo, Taiwanese companies in the lighting and lighting industry mostly have strong strength, with outstanding performance in the factory, many people, rich management experience, advanced equipment and facilities, and strong technical and capital strength. Thanks to more than 20 years of experience in incoming materials, samples and processing, we have accumulated a deep technical base, so the product strength is outstanding. It is only because Taiwanese businessmen have been OEM for foreign companies for many years and lack their own strong brand communication power. Therefore, there is no popular basis in the Mainland. To open the mainland market, we must start from scratch. Good consumers in the Mainland now have considerable appreciation. As long as your things are really good, they accept it very quickly. However, here we need to remind Taiwanese companies to invest not only in hardware facilities, but also to make great efforts in brand promotion. If the two-pronged approach, I think the mainland market must have a lot to offer.
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