The cable TV market continues to shrink, and the future prospects are unclear
Recently, Radio and Television released the 13th issue of China's cable TV industry development bulletin. The data shows that cable TV users continue to experience negative growth. As of the end of June 2018, there were 234 million cable TV subscribers, a quarterly net decrease of 5.031 million, a month-on-month decrease of 2.11%.
Correspondingly, IPTV users are growing rapidly. In the second quarter of 2018, the broadband access rate of telecom operators continued to increase, and converged services were rapidly promoted in various places. The net increase of IPTV users was 12.2 million quarterly, a quarter-on-quarter increase of 9.38%, and the total number reached 142 million.
However, cable TV is still the main viewing method for Chinese households, but the viewing penetration rate has dropped to 52.35%, down 2.46% month-on-month; IPTV has risen to the second viewing position, with a viewing penetration rate of 31.77%; OTT TV It ranked third, with a viewing penetration rate of 30.87%; live satellite followed closely with a viewing penetration rate of 30.20%.
In terms of on-demand, as of the end of June 2018, the total number of cable video-on-demand users in my country reached 63.455 million. Among them, high-definition video-on-demand users grew steadily, with a quarterly net increase of 2.149 million, a quarter-on-quarter increase of 3.65%, and a total of 61.084 million; 4K video-on-demand users grew rapidly, with a quarterly net increase of 1.413 million. The chain increased by 16.18%, and the total amount reached 10.146 million.
As the cable TV market continues to shrink, SVA has focused on broadband. As of the end of June 2018, the number of users covered by wired two-way network increased by 970,000 quarterly, a month-on-month increase of 0.6%, and the total number reached 169.76 million. ; Wired two-way network penetration users quarterly net increase of 5.219 million, an increase of 6.06% month-on-month, total 91.41 million, wired two-way network penetration rate of 39.08%.
However, unlike the unified national layout of operators, radio and television are segmented and independent, making it difficult to compete with operators. This also makes the future of radio, television and cable TV even more uncertain.
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