The success of Pokemon Go is not AR but the IP appeal?

Baidu VR original manuscript, reproduced please indicate the source

Beijing time July 26 news, recently, Nintendo released an augmented reality (AR) game "Pokemon GO" (or Pokemon GO dream GO), online less than a month on the hot global, quickly leaping to the United States App Store The free application ranks first. Currently, it has been launched in Australia, New Zealand and Japan. Although Nintendo is promoting the “Pokémon Go” under the banner of AR technology, is it really a product of AR?

When you touch the real AR device Google Tango and Microsoft HoloLens holographic glasses, you will find that when we use the sprite ball to catch pets on the phone is not an "immersive" experience, for Xiao Bian, "Pokemon GO ” (or Pokemon GO) is more like a “mobile game”.

Pokemon GO is not an AR success

But the precipitation of classic IP for 20 years

The reason why Pokémon Go is so popular is thanks to the innovation of the game. Niantic, a game development company, has accumulated in the field of augmented reality for many years, allowing the game to combine the AR technology and the Pokemon's role setting. The highlight of the game is that, after the game is opened, Google Maps and positioning functions are turned on, the game camera shoots in real time so that the picture is superimposed on the Pokemon, thus creating a “stereo” or “immersive” feel.

At present, the AR application only superimposes a layer of digital images in the real environment, especially the mobile phone products. This layer of technology is not difficult to achieve. In other words, every manufacturer now has only 2 or 3 years of AR technology. It can be achieved, and Pokémon Go is the same, so to be honest, its success is not the success of AR, but more of the appeal of IP.

If you want to trace the history of "Pokemon", maybe it has lived longer than you (20 years), after continuous precipitation, improvement, promotion, it is already a big IP in itself, has a huge user base in the world , especially in Japan and Europe and the United States, on the other hand, also attributed to the mobile game industry, not because so many "Pokemon" cottage game will not let this IP have great value.

Pokemon GO is more like a mobile game

I believe that many people have played Pokémon GO (or Pokémon GO). For Baidu VR (micro-signal: BDVRbbs) Xiaobian, I have used it as a mobile game. We will return. To what is the problem of augmented reality (AR), the basis of this game is to rely on Google Maps to find the elf. Just as it was mentioned above, it is like a digital image on an ordinary mobile game. It is not developed in the industry. Friends may not understand that this layer of so-called "digital image" is AR technology.

Previously, a friend who had played Pokémon Go around him said something very interesting to me: "What is the ghost of augmented reality? I know it, "Pokemon". I use it as a mobile game." , A very simple sentence illustrates the user's awareness of the game, but also further explained that in this game body, IP charm is much greater than AR technology.

"Pokemon Go" doesn't have to be fired up in China

I have two reasons to prove that even if Pokémon Go (Pokemon Go) doesn't necessarily get fire in China.

First of all, the basis of "Pokemon GO" is to rely on Google Maps to find the elf. The game itself is closely related to the map data. It not only determines which elf's place should appear, but also the developer must rely on Google Maps. After all, the game is developed. When you need to know where there are currents, small rivers, ponds, or zoos, parks, ancient buildings, museums, arts, parking, underpasses, etc., Google Maps is no problem locating in Europe, America, Japan, but in China Faced with this kind of problem.

Since Google launched China in 2010, data collection and information updates in China have fallen far behind. Even if Google returns to China, Google’s map information updating system, data collection, and channel development will take years or even restart. "Pokémon Go" relies on Google Maps, and there are too many shortcomings to fix.

Secondly, the "Pokemon" IP is not as powerful in China as it is supposed to be. Although a friend with more than 20 years of IP can remember it, it should not be overlooked, but if you want to compare it with users in Europe, America, Japan, etc. Can be ignored, the reason why the country is so hot, not the charm of the game itself, but the Chinese people have always been curiosity, Tencent's WeChat circle of friends to such a good "promotion" entrance, do not get up to blame, like you Every day I see a circle of friends, so many people are saying, "I'm going to Pikachu today," "Come and play, it's interesting." Can you read these things every day and you don't understand? Finally, I don't play it and feel like I'm out. Like it.

to sum up

Therefore, to say that "Pokemon GO" is a promoter of the AR industry, this point is a bit exaggerated, VR equipment used a few years can not be achieved, AR because a game can drive the entire industry is indeed a little fuss, Nowadays, the market AR\VR industry is not stable enough, everything may happen, but at least not this year, if it is said that "Pokemon GO" (Pokémon Go) has released the AR has already broke out, you let the mobile game industry feel then?

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