The US imposes import tariffs and high-tech investment restrictions on China. Chinese TV manufacturers will be greatly affected
In the first quarter of 2018, the US government used the "301" clause to initiate import tariffs and high-tech investment restrictions on China. In terms of tariffs, it will increase import tariffs on a range of products imported from China. If TV is included in the list of tariff increases, Chinese TV manufacturers will be greatly affected.
Sigmaintell believes that machine manufacturers should be guided by the situation, make a global layout according to their own characteristics and development strategies, and disperse the risks brought by trade protectionism policies.
According to Sigmaintell data, in 2017, China exported 80 million TV sets, and the number exported to the US market was 23 million sets, accounting for 29%. From the point of view of export structure, Chinese brands TCL and Hisense account for a relatively high market share in the US. Local American brands Insignia, Vizio, JVC, RCA and other brands have also released more orders to Chinese foundries.
From the point of view of the structure of foundries, manufacturers in mainland China, such as Gaochuang, New Century, Huike, and Tongfang, account for a relatively high proportion of exports to the United States. Taiwan ’s foundries such as TPV, Ruixuan, and Compal have certain Export scale. Among them, although some brands and foundry manufacturers have plants in Mexico, the increase in tariffs will reduce the speed of the supply chain and increase costs, which will inevitably affect the demand of the entire US market.
Judging from the size structure exported to the United States, small and medium-sized products account for the highest proportion, with sizes below 43 inches accounting for up to 68%, especially 32-inch models accounting for 37%. In addition, the proportion of 55 inches is as high as 16%. Trade friction will have a greater impact on export demand for these sizes.
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