What is blockchain + tourism? Compared with traditional tourism, what are its advantages?
The development of the tourism market is driven by consumption upgrades. The demand for transportation, hotels and scenic spots is on the rise, and the fragmented free travel and the popularity of outbound tourism have caused the tourism industry to grow at a high speed, but also cause various problems. Congsheng, in the past year, there have been many travel safety issues such as tour guides beating and scolding tourists. Not only that, consumption upgrade does not mean that low quality and low price are necessary. High-quality tourism services also require high cost performance to achieve sustainable development.
But how to solve these problems? How can tourism services truly enter the era of high quality and low prices? How can we minimize various travel safety incidents, and how can we improve both travel experience and efficiency? Blockchain + tourism has already released potential energy.
This year is the new year of blockchain. Various blockchain applications have come out. The transformation effect of blockchain on traditional industries has gradually become apparent. So, compared with blockchain + finance, blockchain + retail, blockchain + agriculture, etc., what kind of sparks will blockchain + tourism produce? In 2018, regarded as the "first year of blockchain tourism", we have seen many "tourism + blockchain" projects at home and abroad, such as Norway's "AiSpot", Australia's Webjet platform and Rezchain promoted by Microsoft. and many more.
So, what are the advantages of blockchain + tourism compared with traditional OTA? Looking further, what specific changes will the blockchain bring to tourism consumers, and what kind of blockchain tourism revolution will it set off? In this regard, Xingniu Travel, the pioneer of blockchain tourism, is giving the answer.
The heavy welfare inclusive user promotion storm is actually a blockchain-enabled tourism foreplay
On July 26, the China Tourism Blockchain Forum and Xingniu Travel APP product launch conference was held in Beijing. As a comprehensive blockchain tourism platform covering all fields, Xingniu is committed to decentralized travel through blockchain technology. The service system links global travel service providers and consumers, and builds a transparent, credible and cost-effective future travel ecological chain.
It is reported that Xingniu Travel will be launched on August 27th.
In this huge press conference, Star Bull broke the industry's price ills in one fell swoop, and promoted the heavy benefits of the quality-price ratio of tourism services in the blockchain era with a series of heavy benefits-starting from August 10, Surprises such as 10,000+ five-star hotels, 10,000+ budget hotels, 10,000+ air tickets, 500 private jet experience, and 5,000 cruise vacations will be given out successively, so that users of Xingniu Travel will have the opportunity to come and go. travel.
The intensity of this welfare activity can be said to be obvious. The high travel cost is the main reason that restricts the travel experience. In order to obtain a better experience, tourists often have to spend high prices. This situation may be affected by the decentralized blockchain travel platform represented by Xingniu Travel. Deconstructing, directly connecting travel service providers and consumers through blockchain technology, the pull-down of travel service prices is worth looking forward to.
From the big benefits released by Xingniu Travel this time, the element we can see is high quality and parity. In the past, the prices of five-star hotels, private jets, and cruise vacations were so high that most tourists could Can't reach it. Through such heavy benefits, Xingniu Travel can be said to have seen the possibility of high quality and parity, and the reason why such a storm of discounts can be blown is the potential of blockchain + tourism.
In fact, blockchain + tourism has been authoritatively recognized in China and overseas markets. For example, Oleg Safonov, Director of the Russian Federation Tourism Agency, predicted that blockchain technology will change the tourism market, saying that the tourism industry is on the verge of emerging technological changes, especially blockchain technology can be used to improve the quality of tourist services. "We at the Tourism Department absolutely believe that blockchain will significantly change the travel market," said Oleg Safonov.
As the forerunner of blockchain + tourism, Xingniu Travel is able to launch such large-scale blockbuster benefits, which also demonstrates its in-depth layout and fruitfulness in blockchain + tourism. The reason for saying this is that Xingniu Travel is using blockchain technology to directly connect the first-hand resources that were originally deposited in OTAs and middlemen with users. There is no middleman, and the sales price is the original B-end distribution price. As a result, the price will be 15%-20% lower than the existing OTA system. Moreover, Xingniu Travel has further realized the "naked price" of global primary resources. By cooperating with famous first-level resource wholesalers such as AirAsia Travel and Jintong International, every Xingniu Travel APP user can enjoy B-side resources. Hearty special offers no longer allow multi-tier middlemen to earn the difference.
Refactoring the OTA blockchain to make tourism decentralized is not just about reducing costs and increasing efficiency
As early as December 2016, blockchain was used as a strategic frontier technology for the first time and was included in the "Thirteenth Five-Year" National Informatization Plan issued by the State Council. The "2018 China Blockchain Industry White Paper" issued by the Ministry of Industry and Information Technology in late May this year stated that blockchain has become the frontier of global technological development and will promote a new round of business model changes, reducing costs and improving efficiency for the real economy. Build an "integrity industry environment".
In fact, from the perspective of the entire market, the tourism market has shown a continuous growth. Last year alone, the number of domestic tourists reached 5.001 billion, and the total tourism revenue was 5.40 trillion yuan. From domestic travel to outbound travel, the blessing of blockchain will further drive the trillion-level market to achieve multi-dimensional changes in experience, cost, efficiency, and safety.
Although the aforementioned blockbuster benefits are eye-catching and the incentives are unprecedented, the price reduction and cost are not the whole of Xingniu Travel's blockchain-enabled tourism. What Xingniu Travel uses blockchain to bring to tourism is not only decentralization and price advantages, but also a breakthrough in the criticism and pain points of traditional tourism services, and it is a guide for the future.
Prior to this, the reality of the travel market was that almost all transactions were monopolized by OTAs, and the operating costs of OTAs were naturally inevitably transformed into high travel expenses for users. Under this situation, Xingniu Travel came into being. It was a forward-looking sense of the innate advantages of the blockchain and the tourism industry. The smart contract system was intermediary through the blockchain network to be traceable and immutable. Protect the rights and privacy of buyers and sellers.
For example, in terms of safety, Xingniu Travel is empowered from two aspects. One is to ensure that all dialogue information between resource service providers and tourists becomes transparent, credible, and traceable in the form of contracts, so as to achieve the goal of non-tampering, restrict their bad behavior, and fully protect the interests of all parties. Second, Xingniu Travel has reached a strategic cooperation with Koala Visa, Go Abroad, Travel on the 1st, etc. In addition to handling traditional visa services on behalf of, with intelligent technology, it can realize the full mobile APP online in more than 100 countries and regions. To apply for service, take pictures directly through a smart phone, fill in the basic information online throughout the entire process, fill in one time, cloud encryption storage, intelligent identification and extraction, the information is more secure, and there is no need to worry about the loss of paper personal information.
The essence of the blockchain is decentralization, openness and autonomy, the information in the database will not be easily tampered with, and both parties to the transaction have a certain degree of anonymity. This is where the potential of blockchain + tourism lies. Although the application of blockchain is still in its infancy, it is likely to become mainstream in the tourism industry in the next few years. Its greater value is that it forms a transparent, decentralized and immutable global database. Every user on the network can upload and obtain travel data in real time.
For Xingniu Travel, it is based on blockchain technology to give full play to its advantages such as multi-party participation, openness and transparency, consensus trust, evidence traceability, inability to tamper with, and privacy protection to build a new chain of tourism ecology. This kind of ecology is not 1+1 equal to 2, but the release of a three-dimensional effect of 1+1+1 greater than 3. The Star Bull Travel, which is ahead of the industry, can be said to be ecologically reconstructing the OTA industry and jumping out of OTA , Shorten the connection distance, strengthen the efficiency on the chain, and finally present a unicorn of blockchain + tourism.
Create a complete industrial chain, blockchain tourism, new born calves are not afraid of tigers, open a new era of tourism
Although Xingniu is still a nascent calf in the tourism market, its creation of a complete industrial chain hits the industry proposition of the blockchain era. The integration of the blockchain and the industrial chain brings users a new experience, which has set off a revolution in tourism services. , This makes Xingniu a promising future.
Tourism is never a demand that a single link can meet. Eating, drinking, playing, eating, lodging and traveling, the satisfaction of tourism needs is destined to be able to provide tourists with a package of overall solutions. Xingniu Travel has insight into the characteristics of this demand, and has established a complete industrial chain. It not only digs in depth at the technical level, but also broadens the horizontal scope. It has a 360-degree view in the six major areas of food, accommodation, transportation, travel, shopping, and entertainment. Cover, and have 6 core tourism functions: hotel reservation, air ticket reservation, scenic spot reservation, car rental reservation, social sharing, and resource sharing.
Not only that, Xingniu also jumped out of the travel demand itself and directly attacked the social nature of travel. To this end, Xingniu Travel has realized the "travel + social" scenario layout, providing users with more than a dozen projects such as North American study tours, and providing intelligent and digitalized services based on various scenarios such as sightseeing tours, honeymoon weddings, and official inspections. service.
In fact, rich categories and massive resources are just the foundation. What Star Bull Travel is doing, and there are strategic considerations for the pan-tourism industry landscape. Perhaps in the near future, we will be able to obtain online aviation claims, shared private jets, smart companion travel, overseas secure positioning, instant voice translation, digital point payment and more new experiences through Star Bull. This experience originates from tourism and is higher than tourism. Enabling pan-tourism with blockchain will bring about a larger market space.
Just at the beginning of this month, the People’s Venture Capital Blockchain Media under People’s Daily Online published an article titled "Tourism + Blockchain", affirming that the introduction of blockchain technology can solve "pain points for the tourism industry" "Open up the imagination space and make new possibilities for the development of tourism. The new technology and thinking based on the blockchain should focus on improving the travel service experience, safeguarding the interests of all parties involved in the travel process, and ultimately achieving the integrated development of "tourism + blockchain". Taking the Yunnan Provincial Administration for Industry and Commerce as an example, it has introduced blockchain technology to comprehensively rectify the tourism market, and conducts cluster analysis on tourism shopping, travel agencies, scenic spots, airlines and other websites through the online transaction supervision platform to effectively regulate the tourism market order . This year, the Yunnan Dragon Boat Festival tourism market has been running smoothly and in order, and the application of blockchain technology has played a significant role. It can be said that whether it is a functional supervision department or a platform rookie, blockchain + tourism brings about efficiency improvement and experience reconstruction.
Whether it is the affirmation of authoritative media or the practice of authoritative institutions, or the attack of rookies like Xingniu, what we see is the emergence of a new world of blockchain + tourism. Like Xingniu's launch of 10000+5 star hotels, 10000+ budget hotels, 10000+ domestic air tickets, 500 private jet experience, 5000 people cruise vacation, etc., it can be said that there has never been in the traditional OTA era. Of heavy benefits. The reason why Xingniu can do it is the empowerment of blockchain. Cost reduction, efficiency improvement, experience improvement, welfare increase, safety and fast, so Xingniu is worth looking forward to.
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