Will Apple become the next Nokia?

If someone said that Nokia might go bankrupt a decade ago, no one would believe it would be because Nokia was almost the world's largest mobile phone maker. But often, once the sales volume reaches its peak, the number no longer grows, and that may be the signal that slips from the peak. Unfortunately, Apple seems to be facing this situation now.

Innovation no longer makes the era leaders become trendsetters

There is no doubt that Apple is known for its innovation. In the past, every new product appeared, consumers will be full of expectations, but the past is the past, once innovation stops, Apple's life may come to an end.

The Chinese market is a weather vane. With reference to shipments, four of the top five smartphones in the second quarter are domestic brands, followed by Huawei, OPPO, vivo and Xiaomi, with market shares of 17.2%, 16.2%, 13.2% and 9.5 respectively. %. In the second quarter, Apple’s market share in China was only 7.8%, ranking fifth.

Nowadays, mobile phones have been developed into the stage of smart phones. If there is no innovation in technology and no killings in terms of intelligence, it will definitely not be able to fight China.

In addition, we have always had a tangled feeling that the profits of Chinese manufacturing industry are the lowest in the entire Apple industry chain. A large amount of profits are taken away by middlemen and Apple companies. We earn only a processing fee.

Since these technologies are not highly difficult technologies, manufacturing can be done in China. Why can't our own brands be replaced? This is one of the reasons why domestic smartphones can rise.

Will Apple become the next Nokia?

The downturn in the Chinese market is not a good sign for Apple

Now is an era of the Internet of Everything, and then there is a market prospect that is more likely to be a modular mobile phone.

In this regard, Motorola's acquisition of Motorola may bring us a little surprise. This year I went to the Lenovo Technology Conference in San Francisco and found that they are about to launch the MOTO Z mobile phone. With the addition of "plug-in", the mobile phone can instantly become a speaker, or it can be turned into a projector. Various accessories can make the design of the mobile phone very user-friendly.

Of course, the emergence of MOTO Z can not bring about a major change in the mobile phone market. It is hard to say, but even if there is a little bit of wave, we think it can be congratulated.

To be honest, I was faintly aware of the shadow of Nokia in Apple. At the beginning, I was also a big fan of Nokia. I bought Nokia products all the time, but then I gradually replaced Nokia with Samsung and replaced Samsung with Apple.

Therefore, I am boldly predicting that although the sales of the iPhone7 may be good, Apple will continue to have a period of glory, but I believe that if the Chinese market is going to go on a bad pace, Apple will probably not be able to play for a few years. Same as Nokia.

In a word, the apple that takes innovation as its life, if innovation makes everyone disappointed, then his vitality is really the end of it.

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