Xi'an market "grey transaction" full investigation

"An air conditioner has a return point of 2,000 yuan, a staircase rebate of 8,000 yuan, a set of cabinets cashed 3,000 yuan, a set of lamps and commissions of 2,000 yuan, a villa for more than one month rebate can buy a private car ..." On the Internet, just gently Searching for the word "designer", the information about the home improvement industry is dizzying. In addition to filtering the information linked by these major media, as well as removing some of the home improvement company's branding information, the rest are mostly about exposing the blackout of the trade between designers and building materials. At present, how many shady curtains are being staged in the lighting and lighting industry? How long will the increasingly crazy rebate storm last? To this end, the reporter recently conducted a comprehensive investigation of the Xi'an lighting market and decoration company.

3,000 decoration companies have less than 30 brand effects

In the middle and late last century, with the vigorous development of the building materials market and the continuous improvement of people's living standards, the supporting industries related to this have risen rapidly. In Xi'an, large and small decorative companies have sprung up, and “branch companies” and “chain stores” have blossomed everywhere. Decorative companies have entered the families of the ancient people. Due to the size, capital and positioning, the decoration companies currently active in the streets of Xi'an are divided into home improvement companies (home decoration), tooling companies (municipal and commercial engineering renovation), comprehensive companies (acceptable for all businesses) and small shops. The construction team (the scale of filial piety is low, the organizational structure is not formed) and so on.

According to preliminary investigations, there are currently about 3,000 decorative companies in Xi'an, but there are fewer than 30 large companies with brand effects. Most of these companies operate in the “branch” and “chain stores” modes. Affected by market demand and industrial competition, in the past one or two years, well-known home improvement companies have poured into the ancient city. At the same time, a large number of small and medium-sized and even well-known decoration companies have frequently closed their doors. However, the brand chain decoration company that takes the high-end route has begun to lead the rapid development of Xi'an decoration company.

Invisible channels breed commercial bribery, abducted and deceived customers to be speechless

For example, “matchmaker” is also called “matchmaker”. The decoration company also has its own nickname in the field of lighting and lighting. It is known as “invisible channel” and is allowed to have a “identity” restriction. D?D middle and high-end brands.

It is understood that brand dealers focusing on home lighting will generally choose to cooperate with home improvement companies, and brand dealers focusing on commercial lighting will make two-way choices, and these brands are mostly big names in the industry. According to the local dealers engaged in the construction of invisible channels, on the one hand, the middle and high-end brand consumer groups are limited. In order to better occupy the high-end consumer market, they will spare no effort to stimulate the designer to assume the role of “matchmaker” and “marry” their products. Going out; on the other hand, designers will choose to work with big brands because only these big brands can afford the “intermediary fees” at this stage. Around 2003, the lighting brands led by high-end brands opened their own invisible channels, and also opened the prelude to commercial bribery in the light industry.

However, why are there so many consumers who are willing to kill lambs? Can they not even make their own "home"? After the investigation by the reporter, this is not the case. There are two types of people who choose to swallow their voices: First, those high-income people who are busy with their work all the time. The lack of time and energy does not allow them to make too many doubts. Even if they have evidence, they will not be able to. Compared with the income of a year, the white-collar workers who have relatively high incomes, although they understand that the trade between the decoration company and the building materials business will inevitably bring some losses, but under the designer’s ingenuity, the big Most people have chosen silence. In general, when confronted with the consumer's doubts, the designer will specify a certain brand model in the design drawings, other brands do not have this model, and “only the lamps in this market can blend with the overall style of this room. "Is not responsible words, to induce consumers to purchase lighting brands that have a cooperative relationship with designers."


1 2 Next Page

15V Switching Wall Charger

15V Switching Wall Charger

15v wall charger,15 Watt Power Supply,15v ac dc adapter,AC Wall Charger Power Adapter,AC/DC Charger Power Supply Switching Adapter,DC 15V Global AC / DC Adapter,15VDC Power Supply Cord Cable Wall Charger,15VDC800 Charger PSU

Shenzhen Waweis Technology Co., Ltd. , https://www.waweispowerasdapter.com