2017 China Top 100 Brand Values ​​announced TCL continues to lead the TV manufacturing industry

Recently, the 2017 (23rd) China Top 100 Brand Value Research Report was announced in Paris, France. The TCL Group ranked fifth in the total list with 80.656 billion yuan (renminbi), ranking first in China's TV industry for 12 consecutive years. . It is reported that the Chinese brand value research report began in 1994 and is the earliest and longest-running domestic professional research on brand value comparison. It is jointly conducted by RREEF Global Rankings Information Group and Beijing Famous Brand Assets Evaluation Co., Ltd. As a global intelligent product manufacturing and internet application service enterprise group, TCL has continuously improved its product strength and brand value by virtue of its scientific and technological innovation over the years, maintaining an excellent competitive advantage in the industry.

TCL selected for 2017 China Brand Value 100 Certificate

Optimized Product Structure Significant Improvement in Brand Terminal Business

In 2014, TCL proposed the "double +" transformation strategy of "smart + Internet" and "product + service", and adjusted the industrial structure into seven major product business areas, three major service areas, venture capital and investment businesses, a total of 11 Business segments. By enhancing product strength and enhancing brand power, it achieved good results in the first half of 2017, and the branded terminal business has improved significantly.

According to the TCL semi-annual report data, TV business, the first half of 2017, LCD TV (including commercial display) 9.805 million units, an increase of 11.3%. Among them, 6.158 million smart network TVs were sold, an increase of 36.7% year-on-year. Benefiting from brand promotion and channel expansion, TCL’s North American market has experienced strong growth with sales volume increasing by a significant 34.1% year-on-year, and has been rated as the fastest-growing TV brand in the United States for three consecutive years.

According to IHS data, U.S. shipments of TCL TV ranked third in the first half of 2017. In the European market, after more than ten years of intensive cultivation, TCL TVs have been sold in more than 20 countries in Europe, occupying the third highest market share in France, and also growing steadily in Germany, Italy, and Poland. In the Asia-Pacific market, TCL also performed well, ranking the top five market shares in the Philippines, Thailand, Vietnam, and Australia.

Through continuously optimizing the product structure, and continuously increasing the sales ratio of high-end products such as quantum dots, curved surfaces, 4K, and large screens, as well as the product strength of TCL, the TCL TV performance improved year-on-year.

Focused on innovative technology products recognized

In September at the IFA exhibition in Berlin, Germany, TCL has taken advantage of its new X/C/P TV series in the field of product technology innovation and its product strength has been widely recognized. The X6 XESS private cinema stands out in the fierce competition with its leading position in the field of quantum dot display technology and has won the award in the “IFA Product Technology Innovation Award” jointly presented by the German Chamber of Commerce and Industry (DIHK) and the American International Data Group (IDG). "Quality Point Technology Gold Medal", which is one of IFA's most gold prizes. At the same time, at IFA, C5 Urban Blues TV won the “Product Innovation Award of the Year” award in the “13th China Household Appliance Innovation Achievement Award” held by the China Household Electrical Appliances Research Institute.

85" X6 XESS Private Theater

TCL has been selected for the "Top 50 Global Consumer Electronics Brands" and "China Top 10 Consumer Electronics Brands" sponsored by IDG for nine consecutive years. The company's Quantum Dot TV won the CES "Global Display Technology Innovation Award of the Year". . TCL's product strength benefits from TCL's continuous technological innovation. The Group has a total of more than 6,800 R&D personnel, with a cumulative total of 27,562 patent applications and a cumulative total of 12,083 patent grants. As of the end of 2016, the number of patent applications filed by TCL Group has ranked fifth among domestic peer companies, and the number of invention patent applications ranked fourth among domestic peer companies.

Strengthen the international position to highlight the strength of brand value

The promotion of TCL's brand value has also been highlighted in the exploration of internationalization.

TCL Group is one of the earliest companies to explore the road to internationalization. Its internationalization process is forward-looking and strategic. Through more than ten years of practical experience and continuous improvement, it has gradually demonstrated the strength of brand value. The group has more than 70,000 employees, 23 R&D institutions and 21 manufacturing bases. It has sales agencies in more than 80 countries and regions and operates in more than 160 countries and regions.

Through a series of international marketing strategies, TCL has continuously consolidated its international position and demonstrated its brand value. Not long ago, the “Great Power Brand” broadcast by TCL’s title aroused the attention of Chinese and foreign Chinese. Based on this communication, it spreads deeply in countries along the “One Belt and One Road”, allowing consumers worldwide to see the strength of the TCL brand. value. Not only this, TCL has always been in overseas marketing activities, such as the title of American cultural landmark Hollywood Chinese Grand Theater, in-depth cooperation with Ellen SHOW, the most famous talk show in the United States, title or sponsor basketball, football, football, cycling and other sports Events, constantly conveying their own brand ideas, are all beneficial to enhance the TCL brand value.

In the future, TCL, which focuses on providing users with the best products and services, will bring a “creative and moving life” experience to consumers around the world, and will continue to enhance its own brand value for the rise of smart manufacturing in China and gain worldwide recognition. With respect adds a force.

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Ethernet Slip Ring is a device that allows Ethernet signals to be transmitted through a rotating assembly. This device is typically used in applications where it is not possible or practical to run Ethernet cables, such as in an application where the cables would have to travel through a hazardous area. It converts the regular Ethernet signals into rotary signals, which are then transmitted through the rotating assembly.


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