Adidas running shoes made by robots can be customized for different needs
Adidas, a well-known German sporting goods company, is conducting an automated production project test in a factory in Germany. It uses robots to make a lot of popular running shoes AM4 that runners like.
Adidas said the plant, located in Ansbach in southern Germany, will help companies explore, test and create with consumers, and continue to create and reshape designs to define the future of the brand.
When it comes to co-creation with consumers, these robot-produced AM4s will be designed for different major cities in different custom designs, and in the process of customization, reference will be made to the local people's running habits and styles, as well as the environment of the place of residence and Running conditions.
In the future, Adidas will gradually announce the design details of the AM4 running shoes and how to communicate with the runners to customize and decide the design of the sports shoes. In London, for example, this cloudy and foggy city is likely to add some waterproof features to the specific London version of the AM4.
Adidas said that each shoe is designed according to the feedback of professional athletes, and the AM4 project will be a continuous test mode. After each product is released, consumers will feel more futuristic design after use. .
That's right, maybe for many ordinary consumers, this marketing strategy looks a bit more complicated. But for those sports enthusiasts who run every day on the streets of a particular city, they even give you a special sense of belonging. In addition, if you like the custom style of other cities, it is also very easy to buy.
It is reported that in addition to London, Adidas will also launch versions of cities such as Paris, Los Angeles, New York, Tokyo and Shanghai, but did not announce specific prices.
The 15,000-square-foot facility is now fully operational and is expected to produce 500,000 pairs of sneakers per year.
Another larger, 74,000-square-foot facility will also be open in Atlanta. AM4 sneakers will be produced mainly by the two factories and will be localized for different cities. Adidas also said that the products of the US factory will produce more products with complex colors, materials and sizes.
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