After raising $1 billion, Dajiang wants to cut into more new industries but has many strong rivals.
Dajiang, the most well-known enterprise in the drone industry, is about to complete $1 billion in financing. After the integration of large sums of money, the future development of it will not be smooth. After all, the new industry it plans to enter faces many strong competitors.
Dajiang has no one in the consumer-grade UAV market, accounting for about 70% of the market share of the market. Domestic and foreign competitors are defeated by its competitors; in 2017, its revenue reached 18 billion yuan. It believes that its net profit will reach 4.3 billion yuan in 2017, and the net profit rate will reach 23.9%, which is equivalent to the net profit rate of foreign high-tech enterprises. For example, Apple's net profit margin in FY2017 is 21%.
With such a lucrative profit, Dajiang was not short of money. In the more than ten years since its establishment, it has only been financing about 200 million U.S. dollars, indicating that it has always emphasized the development of self-accumulation and rolling. It has raised $1 billion, what is it for?
This is obviously related to the fact that Dajiang will encounter the ceiling in the consumer market. After all, the consumer market is limited. Now it has occupied about 70% of the market in this market. It is obviously impossible to maintain its development in this field. The rapid growth momentum and the development of new fields have become a must.
In the past two years, Dajiang has entered the market of industrial drones and toy drones. The first to enter the agricultural drone market in Dajiang, it began to enter the market in 2016, and its development was good at the beginning, but last year it faced a strong resistance to the flying UAV, and it was very active in terms of price and service. In the battle, this made it difficult for Dajiang to quickly seize the dominant market share through fierce price wars.
In the last year, Dajiang established the company to engage in the toy drone market. Unlike other toy drone companies that rely on ultra-low prices to win market share, the first toy drone launched by Rui Chi Technology sells for 699 yuan. This is obviously different from the price of other toy drone companies at a price of only about 200 yuan. It is obviously a problem to open the situation quickly in this market. At the same time, the market capacity of toy drones is limited, which is also a problem that Dajiang has to think about.
Logistics drones are a hot spot at the moment. Of course, Dajiang is also interested in intervening. However, the competitors in this industry are more powerful. The two domestic e-commerce companies Ali and Jingdong have launched their own logistics drones. Their strong resources and strong financial advantages in the e-commerce industry are hard to ignore in Dajiang.
Perhaps it is precisely because of these challenges that Dajiang also hopes to quickly open up the situation in industries other than consumer-grade drones to achieve rapid growth in revenue. Therefore, this financing has been carried out in order to rapidly expand in various fields.
Of course, Dajiang still has its own competitiveness. In March of this year, it received an order from Japanese construction giant Komatsu--providing Komatsu with 1,000 enterprise drones equipped with American startup Skycatch machine vision software. Komatsu will use these unmanned people. The machine is inspecting and monitoring the construction site. This is also the largest enterprise drone order to date, and it has become the biggest success in expanding the consumer-grade drone market. Perhaps after the financing, DJI can really open the situation quickly. .
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