Augmented reality industry analysis AR market size will be several times in the future?

Nintendo's stock of Pokemon Go has risen with an AR mobile game, and AR has once again become the focus of attention. What is the advantage of AR compared to AR, how big is the market potential, and which areas will it be applied to? For these questions, this article will answer them in detail.

I. AR: Interaction between virtual and reality

1.1 AR: Integrating the virtual world into reality

Augmented Reality (AR) is a research field extended by the development of Virtual Reality (VR) technology. It uses computer vision technology, interactive technology, etc. to generate computer-generated virtual images or other information. The ground is “superimposed” into real-world scenes, including visual, auditory, olfactory, and tactile information, to achieve a sensory experience of “beyond” reality. The foundation of augmented reality technology is tracking and positioning technology, user interaction technology, virtual fusion technology and system display technology.

Early AR systems used desktop computers or large workstations as the operating platform of the system, which greatly limited the user's range of motion and could not be used in outdoor environments. In 1991, the concept of “ubiquitous computing” was proposed. At present, with the rapid development of mobile computing devices and network technologies, and the innovation of smart phone technology, it is possible to develop outdoors and wireless. This promotes the application of augmented reality technology on smartphones. Therefore, the perfect implementation of M-AR (Mobile Augmented Reality) on mobile phones has become a hot research topic.

Virtual Reality (VR) technology is a computer technology that can create and experience virtual worlds. It uses computer to generate a simulation environment. It is a multi-source information fusion interactive 3D dynamic vision and physical behavior system. Simulation, with the help of professional equipment such as sensor helmets, allows users to enter the virtual space, real-time perception and manipulation of various objects in the virtual world, in order to obtain an immersive real feeling.

It can be seen that the biggest difference between augmented reality and virtual reality is the word “enhancement”, that is, AR emphasizes the interaction between virtual and reality, while VR emphasizes the immersion of virtual world, giving users a kind of immersion and closure in the virtual world. Effect.

1.2 Pokemon Go shapes a new model for AR applications

The mobile phone RPG game Pokemon Go (translated as "Pokémon Go") is jointly developed by Pokemon Company, Nintendo and NianTIc. It is a free download and value-added service.

The game was launched on July 5th in New Zealand, Australia App Store, Google Play, and launched in the United States on July 7. After the launch, it attracted a lot of attention, and got a hot discussion about the global game circle and major SNS. Experience, the download volume on the day of the listing is the first in the App Store free game download rankings, and the number of players has even caused several crashes of the game background server. According to foreign media reports, Nintendo announced that it has been online for less than a week. The cumulative downloads of Pokemon Go in the United States, Australia and New Zealand have exceeded 7.5 million.

Pokemon Go mainly relies on Google Maps-based LBS location service and AR mode in camera mode. The player first uses the mobile map to position lock, captures the elf and then turns on the camera function, and integrates the virtual elf into the camera. In real-life scenarios, the effect of augmented reality is achieved.

We believe that the popularity of Pokemon Go is due to the full integration of "AR+LBS+God-level IP". The AR technology and application in Pokemon Go are still in the more preliminary "concept" stage, but Pokemon Go is AR in the game field. Even other applications and extensions provide better models.

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