Basic introduction to shop lighting design

Store lighting overall solution store design new highlights

Experiencing the economic era and creating a relaxed and enjoyable consumer experience is crucial to the construction of brand culture. Shop lighting can showcase the unique window design and booth display with the beautiful and dreamy lighting, so that different textures and colors can display different visual effects in different lighting environments. Therefore, store lighting plays an indispensable role in creating a shopping atmosphere.

How to strengthen personality positioning, render brand temperament, guide customer consumption, deepen shopping experience, and even create cultural identity is the top priority of the overall lighting of the store. As a supplier of lighting solutions, Philips, the world leader in lighting, has found common ground in various types of stores based on its own industry experience, creating a set of lighting "four-corner theory", citing four variables (shops) Price level, store decoration design, store type, sales style), comprehensive analysis, design the best lighting solution. This store can help to get rid of a single visual image with its outstanding lighting performance art, highlighting its individual culture and achieving the effect of attracting customers' attention and then purchasing. The basic space lighting in the store, or the key lighting for each product in the sales area, requires professional lighting design.

The importance of store lighting

In the face of this trend and segmentation of the retail market, how can retailers and stores build and strengthen their brand image in order to differentiate their brand image, concept and characteristics in the context of increasing consumer behavior and psychological activities. In other stores, how to attract, please and retain customers has become a major concern for modern stores.

To achieve this goal, there are many options for retailers and stores, but Lighting is the most effective means and relatively cheap investment, and it is the easiest to attract and lure target customers to stop and hang around your shop window. . Take the international famous fashion brand stores Fendi and Diro as an example: the two stores have their own shops in the famous shopping street on the first floor of Guangzhou Baili Shopping Plaza. Their lighting gives people the most vivid impression of individuality. Through their different lighting, they can feel and perceive their respective brand characteristics: Fendi's shop is in the soft warm tone of the light, through the visual impression, its general illumination (Genrel lighting) illumination (Illuminance) Levels should be above and below 100Lux, the atmosphere is quiet or even slightly dark, while the merchandise is bright and moving under very bright lighting, with a "proportional" contrast of light and dark; its general lighting and accent lighting The color temperature is roughly the same and should be less than 3000K, which further enhances the sense of tranquility.

This atmosphere is reminiscent of mature, sexy, luxurious and noble concepts, and it is inferred that its target customer is "Mrs." (The premise of using this concept here is that China has also produced such a Similar classes may not be relatively stable). Diro's shop was shrouded in white light with strong penetrating power. During the period, there was still a hint of pink (purple red). The atmosphere was flamboyant. The illumination of ordinary lighting should be around 300 Lux, and the color temperature should be 4000K. Up and down, the lighting temperature of Merchandise lighting is relatively warmer, highlighting the contrast of light color. Its brand characteristics and fashion characteristics should be prominent fashion, follow the trend and sexy, the target customers are the fashion and trend of the crowd.