Fresh air system market development chaos online layout is slightly insufficient

The fresh air system is an independent air treatment system consisting of a ventilation system and an exhaust system. It is divided into a ducted fresh air system and a ductless fresh air system. The pipeline fresh air system consists of new fans and pipe fittings. The new air is used to purify the outdoor air into the room, and the indoor air is discharged through the pipes. The non-pipe fresh air system is composed of new fans, and the outdoor air is also purified by the new fan. Relatively speaking, the ducted fresh air system is more suitable for industrial or large-area office areas due to the large amount of engineering, and the ductless fresh air system is more suitable for home use because of its convenient installation.

The fresh air system is mainly composed of a fan, an air filter, an intelligent controller and a heat exchange core. According to different air supply methods, the fresh air system can be divided into one-way flow fresh air system, two-way flow fresh air system, ground air supply fresh air system, etc., which are mainly used for air purification and circulation in homes, office buildings, schools, hospitals, shopping malls and other places. .

In recent years, China's environmental pollution problem has become increasingly serious. Among them, air pollution is even more disturbing and has been highly valued by the state. In the face of deteriorating air quality, the domestic air purification industry has developed rapidly. Among them, the fresh air system is an important air purification device, and the market demand is growing rapidly.

According to the released “2017-2021 China Fresh Air System Industry Development Status and Investment Strategy Research Report”, the market size of China's fresh air system in 2012 was only 2.09 billion yuan; by 2016, it increased to 6.23 billion yuan, with a growth rate of 43.7%; It is expected to grow to 9.04 billion yuan in 2017.

According to industry analysts, the continuous deterioration of the environment, the improvement of people's living standards and consumption power, and the continuous improvement of health awareness have all contributed to the rapid expansion of the domestic indoor air purification market. The market size of the fresh air system has naturally grown rapidly, and a good development trend. It also created a higher profitability level in the current fresh air system industry.

At the same time, better development prospects and higher profit levels have also attracted more companies to enter the field. From the growth of dozens of companies in 2010 to the current number of nearly a thousand companies, the company is mixed and the technical level is different. Product quality can not be guaranteed, seriously affecting the development of the entire industry.

In the face of the current situation, relevant industry associations should play a certain role in supervision and driving, and bring the development of the industry to the right track. At the same time, the state should also constrain the development of the industry from the aspects of policies and regulations. In addition, for the development of the fresh air system market, in addition to increasing the investment in TV and Internet, all enterprises should also pay attention to the diversification of sales channel layout.

At present, the sales channels of China's fresh air system are still dominated by offline channels, while the layout of online channels is still insufficient. Therefore, the fresh air system production enterprises should consolidate the offline sales channels, comply with the current trend of household appliance sales channels, expand online channels, enhance the brand awareness, and increase the sales scale of products.

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