Global TV shipments exceeded 211 million units in 2009

According to the latest statistics from DisplaySearch, a market regulator, global TV shipments increased by 2% in 2009 to reach 211 million units. In the fourth quarter of 2009, global TV shipments showed strong growth: global TV shipments increased by 17% year-on-year, while LCD TV shipments climbed 50% year-on-year.

In 2009, the flat-panel TV market in developing countries showed strong growth momentum and prompted its market share to capture 75% of total flat-panel TV shipments for the first time. Flat-panel TV shipments in mainland China increased by more than 100% year-on-year. Moreover, flat-panel TVs account for more than 90% of global TV revenue.

In addition, a major driver of strong growth in flat-panel TVs in 2009 was the decline in the average selling price of TV sets, partly due to lower manufacturing and material costs and partly due to profit margins for brands and sales channels. Being compressed. However, in 2009, the average sales price of global TV sets dropped by more than 8%, while the average sales price of LCD TVs dropped by 24% year-on-year.

As far as LCD TVs are concerned, although large-size LCD TVs have adopted advanced new technologies such as LED backlights or Internet TVs, in 2009, the sales growth of LCD TVs under 40 inches still exceeded that of North America. Sales of LCD TVs over 40 inches in mature developed markets.

LED backlights are not a new invention for LCD TVs, but the price of LED-backlit TVs has tended to go down, making it affordable for more consumers. At the same time, its low-power, thinner and lightweight housing design, as well as better picture quality and other features are increasingly attracting consumers.

However, the price difference between LED-backlit LCD TVs and traditional CCFL TVs in 2009 is still quite high. DisplaySearch expects this spread to be reduced in 2010, along with a large shipment of LED-backlit TVs. In the fourth quarter of 2009, LED-backlit LCD TVs accounted for only 4% of global LCD TV shipments, but LCD TVs with 40-inch and above accounted for 11%, and LCD TVs with 50-inch and above accounted for 24%. The larger the size of the LCD TV, the higher the consumer acceptance of the LED backlight.

In the fourth quarter of 2009, Samsung Electronics' market share reached 23.6%, a record high. Samsung’s high revenue share is mainly due to its leading position in global TV market shipments, complete product size layout, and advanced technologies such as LED backlights and high frame rate LCD TVs, which have resulted in Samsung’s electronic TV. The average price is higher than other brands. At present, Samsung has won the double champion of global TV shipments and revenue for more than three consecutive years. Its TV revenue accounted for 22.6% of total revenue for the full year of 2009.

LG Electronics (LGE) ranked second in the fourth quarter of 2009 in terms of global TV shipments, and among the top five brands, LG Electronics is the fastest growing. LG Electronics' revenue share for the full year of 2009 reached 13.2%, and in the fourth quarter of 2009, its revenue share increased slightly to 13%.

In the fourth quarter of 2009, Sony ranked third with 11.5% of its global revenue share, up 9.9% from the third quarter of 2009. In the fourth quarter of 2009, Sony was the top five brands with the largest increase in shipments. Strong. However, in 2009, Sony TV revenue share was 11.5%, down nearly 2 percentage points from the same period last year.

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