How to play AR marketing?

Marketing practitioners are always most interested in applying the latest technology at work. The emergence of any new communication and interaction technology can bring huge opportunities: more efficient reach of the audience, more effective, and a wider audience. Whether these new technologies should be used in marketing, the key is to correctly judge the timing of use and how to use it properly. If the marketer applies the new technology too early, it may be unacceptable to the customer; if the application is too late, the competition is usually fierce and the effect will not be good.

One of the most interesting technologies for marketing practitioners today is: AR augmented reality technology. The application of AR technology in marketing is still in its early stages, but we must pay attention to the future development of AR marketing and the right time to use AR for advertising or marketing.

For marketers who don't know much about AR, you can first understand the brief history of AR marketing. A few years ago, many marketers were already using QR codes, which could add network information to physical objects. Then Google Glass appeared, and users can use this AR glasses to interact directly with their surroundings. But Google AR glasses are not popular, on the one hand because the public is not ready yet, on the other hand, AR technology is not yet mature.

Now, pet elves are so popular that people can use their existing mobile devices to interact with their surroundings. This indicates that the AR technology is mature enough to allow ordinary people to use it smoothly and have a good experience.

But how do you use AR technology as a marketer or PR dog?

In the beginning, you can use the AR app to engage in corporate promotions. For example, your company can design an AR program for customers to increase brand stickiness. The app doesn't have to be related to the company's product offerings, but it must be able to increase customer loyalty and stickiness to the brand.

Enterprises can also not develop their own AR programs, directly cooperate with the already popular AR applications, and put AR advertisements in the program. For example, an AR program is very influential in your industry, you can work directly with the other party, without having to develop an AR program yourself.

Marketers can use AR technology to combine virtual worlds with the physical world. Remember, there are no restrictions when using AR technology, and you have to have a bold imagination. The corporate marketing department can play AR marketing in the following ways:

1) AR discount coupons. Encourage customers to use AR coupons at the store. For example, if a customer opens a digital egg in the storefront, they can give a certain discount.

2) AR treasure hunt. By setting up some AR interactive links in the store, you can give customers a higher sense of participation. For example, companies can design an AR application, where customers can find the virtual map of the store to quickly find what they want to buy; or put an entry into the AR application to showcase all aspects of the product.

3) Online and offline integration. Companies can leverage AR technology to seamlessly combine online shopping and offline store experiences. For example, you can let customers shop online in your physical store and then pay at the checkout counter, which can satisfy customers' instant shopping needs and make it easier for customers to find in a large number of products.

AR can be used to create more interactive ads. The previous QR code can already be implemented in part, and the digital and physical world can be combined, such as scanning the code to watch the video. In the not-too-distant future, this shallow level of interaction will move to the next stage: in the eyes of the audience, the physical AR advertisement will be very vivid and vivid. It is also very easy to make such an AR advertisement. The first three-in-one AR-based AR-Ai technology provides advertising AR technology solutions that can quickly customize any AR advertisement.

Marketers can use AR enhancement technology very effectively to achieve their marketing goals, or just for AR and AR, just to catch up with the trend. In other words, it is possible to design a very creative marketing campaign through AR technology to get good results, but it is very likely to forget the use of AR technology in pursuit of the coolness of the AR form.

Some marketers may only look at the novelty of AR technology and can't wait to use it just to increase brand awareness. Advertising effectiveness must be considered first. AR Augmented Reality is a tool that serves advertising purposes. It cannot be advertised solely by technology itself, but with content and creativity.

AR is an exciting new technology that will be applied to marketing in a way that we can't imagine today. However, AR may be just the beginning. VR already has a certain user base. Sooner or later, VR will be accepted by the public as an important marketing tool.

As a marketer, we must keep an eye on the development of these new technologies and prepare for the upcoming changes so that we can win in the competition.

Power Bank

Suzhou Whaylan new energy technology co., Ltd. is located in Suzhou Wuzhong Economic Development zone. It is a new energy conversion electric power equipment, energy storage transformation, energy management, on the basis of independent research and development, production, sales and after-sales service in the integration of high-tech enterprises, business scope covers from grid photovoltaic inverter, energy storage system, off-grid power generation systems and other fields.
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