Huiya Lighting: Applying for a patent to protect the brand
Huiya Lighting has been established since 1992. After 15 years of hard work, the brand influence has already penetrated the country. Fuzhou Business Hotel in Changzhou, Guijing Hotel in Nanning, Lafayette Castle in Beijing, Sofitel Grand Hotel in Xi'an, etc., can find the beautiful figure.
After the name of Huiya Lighting was hailed at home and abroad, the pioneers of this industry accelerated the pace of brand protection. Recently, the news came out in the industry that Huiya Lighting is applying for a patent for the appearance of the traditional crystal lamp produced by it. The program has entered the final stage. Wei Changbing, manager of the lighting business department of Huiya, confirmed the news to the reporter. Wei Changbing revealed that the image of the application product provided by Huiya has passed the customs clearance process, and the process is in the final stage, and it is expected to be approved soon.
Wei Changbing said that in the field of traditional crystal lamps, few companies have applied for patents for their products. Because the style of the lantern changes quickly, it is possible to eliminate it in a few months. The patent application itself is a matter of spending time and money, and many companies are not willing to spend energy on it. In addition, the phenomenon of counterfeiting in the market is becoming more and more serious. There are only a few days after the new products are launched, and the imitation products are spread all over the country. This is an infringement of the designer's interests, an infringement on the interests of the enterprise, and even more incalculable harm to the industry! What is distressing is that so many people, so many companies have been invaded, but they are also dumb to eat berberine, and they can’t say anything. Wei Changbing said that as a responsible enterprise, Hui Ya is determined to act with responsibility. At the same time, the decision to apply for a patent for a crystal lamp is also based on a certain basis. For example, the confidence in the development strength of Huiya and the scientific analysis of the products. Wei Changbing pointed out that a patent-applied product told reporters that the design of this product was taken from the shape of the basket in the last century, and after giving its culture and connotation, the export can make foreign consumers feel the traditional Chinese culture, domestic sales. It will also enable consumers in the Mainland to bring up nostalgia. The reason why only one patent has been selected in dozens of new products is because the product has a clear appearance and is easy to protect.
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