In 2016, 4K TVs in mainland China shipped more than 25 million units, ranking the highest in the world.
According to statistics from the white paper, the shipment of 4K TV market in Western Europe was 8 million units in 2016, and IHS Markit is expected to grow to 19 million units by 2020. North America shipped 11.7 million units in 2016 and is expected to more than double, reaching 25.9 million units in 2020.
On the other hand, in 2016, 4K TV shipments in the mainland exceeded 25 million units, and it is expected to double to 4.4 million units in 2020, almost equal to the total of Western Europe and North America.
IHS Markit analysts said that the mainland is different from other regions in 4K TV. The mainland's big-screen TVs are almost all 4K, and it has become increasingly difficult to buy non-4K large-screen TVs.
Analysts pointed out that the liquid crystal display (LCD) industry is playing a pixel battle and fiercely compete with each other. Panel manufacturers have already included 8K resolution as the development blueprint for the production line, and all processes will continue to accelerate due to the start-up production capacity of the new LCD factory in mainland China.
However, the IHS Markit white paper emphasizes that 8K TVs will face challenges, such as small screens or large screens, where there is a need for high pixel density products, and it is also necessary to maintain a product line for shorter viewing distances.
Japanese manufacturers are also actively turning to 4K TV products and expect to eat the Japanese domestic market first. However, shipments in the Japanese market are affected by consumer preferences for small-size screens, so I am afraid that it will not stimulate sales of 4K TVs.
As the mainland's early purchase of 4K consumers are eager to see new features, the mainland will also dominate the global 8K TV shipments, 65 will be the mainstream 8K TV size, sales will be driven by the lower price of the mainland. In addition, 8K TV is still scarce in all parts of the world. Although Japan has plans for 8K TV in 2020, it will still be rare for most regions to have 8K quality.
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