It is deplorable: Why do these classic home appliance brands disappear?

Once upon a time, the names “Peony, Venus, Yan Dance, Narcissus, Chunlan” were so well known. However, the best time these brands have brought us has now become a memory.

In this era of technological leaps and bounds, in this ever-changing era, the rise and fall of home appliance brands is the most direct witness. Many of our wonderful memories also started with home appliances, from black and white TVs to LCD panels, from wave washers to drum washing machines, from single-door refrigerators to four-door refrigerators...

Changes in the face of home appliances inside the house silently recorded the bits and pieces of our lives. Whether it is large appliances or small appliances, it has brought a lot of changes to our lives. Home products free us from heavy, trivial and time-consuming housework, creating a more comfortable and conducive life and work environment.

So what brand of home appliances do you still remember?

Those home appliance brands that we were so familiar with had different fate. Nowadays, except for a small part of them that still exist in our sights, most of them have disappeared or transformed, or they have been acquired, and gradually they have faded out of the market. Those brands of home appliances that disappeared were very reddish in the year and their market share was extremely high. However, due to various reasons, these brands are still eliminated by the market, and some are even unfamiliar to the current post-90s and post-00s.

According to statistics from the National Information Center, competitive TV brands have been reduced from more than 50 in the 1990s to about 10 now; air conditioners have been reduced from 110 to 8; refrigerators have been reduced from 75 to 10; washing machines from 80 were reduced to 7. In less than two decades, the brand survival rate is less than 10%. How many of these disappearing brands are still remembered by people? Today, we will come back and look back at those domestically-made home appliance brands that were once extremely popular in the past and did not escape the fate of failure.

Venus TV

Today, televisions are household appliances that are essential to every household. However, in the 1980s, television almost became synonymous with the modernization of Chinese homes in that era, bringing infinite happiness to our life at that time. However, televisions at that time were not all black-and-white televisions. Color TVs were the ones most desired in those days.

Speaking of color TVs, we have to mention Venus TV. Venus TV is the brand name of the original Shanghai TV factory. Shanghai TV Factory is also the first company to introduce color TV production lines in the country. It was highly praised at that time. And popularity. After the birth of Venus TV, it soon became a landmark product in Shanghai. In the later development process, Venus won various honors and awards, and also promoted the continuous development of the domestic television industry.

However, since 2000, due to the price war of color TV sets across the country, in the face of fiercer price wars, although Venus has always insisted on the “excellent” route, it must not join the ranks of price cuts. However, the scale of Venus TV is not enough, the industry's increasingly thin profits, the survival is also increasingly difficult. So in 2003, SVA closed the production of Venus. Since its formal production in 1982 to 2003, Venus has experienced the most exciting 21 years of reform and opening up, and has since withdrawn from the Chinese TV market.

Yan dance recorder

Speaking of a once fabulous home appliance brand, you have to mention Yan dance, which is an unforgettable brand. All this stems from the sentence that many people are deeply memorized - "Yan dance, Yan dance, a song to a love." This well-known TV commercial lyrics made an unfamiliar Yan Wu card recorder become famous overnight and became a household name in a short time.

In the following years, "Yan Dance" developed through its image propaganda and painstaking efforts to become the country's largest tape recorder production base. It has been ranked first in the country's tape recorder industry for 8 consecutive years, and has become the most famous audio brand in China. However, as more and more manufacturers saw the selling of recorder products, they also put into production in the tape recorder industry. In the face of market competition, although Yanwu also updated the recorder products, the sales volume was seriously affected.

In the early 1990s, with the appearance of new home audio products such as CDs and VCDs, the domestic market share of tape recorders gradually decreased. At this time, the Yanwu Group did not keep up with the pace of the development of the product and put it into the production of the VCD machine in a timely manner. It still produced only a recorder. At the end of 1996, Yan Dance announced that it had completely shut down production, and two years later, the company was declared closed down. Only the classic TV commercials and a good memory were left for us.

Narcissus washing machine

Washing machines are household appliances that every household must use. Especially in winter, when winter clothes are heavy, hand washing and cold, washing clothes with a washing machine can avoid these problems. Although drum washing machines are currently used in many people's homes, what I still remember is the twin-tub washing machines used in my childhood. Speaking of the double-barrel washing machine brand, we have to mention the white chrysanthemums and daffodils of the 1980s. In that era, the Chinese washing machine industry still remained in the situation of “there are white chrysanthemums in the north and narcissus in the south”. Now the white chrysanthemums and daffodils have withered in the long river of history.

For southerners, it is a pride to have a Narcissus washing machine. I remember I used to have a narcissist washing machine in my home, or when my mom got married. This washing machine had been in service for more than a decade. I didn't buy a new washing machine until I was in middle school.

The entry threshold for washing machine products is not high, and many manufacturers have started to produce washing machines. The increase in the number of brands will inevitably affect the sales volume and price of products. Competition in the Chinese home appliance market began to fierce. In addition, the washing machine began to turn from double barrels to automatic. Daffodils with double barrels were difficult to turn around and caused sales to drop sharply. At the same time, the cooperation with Whirlpool Corporation in the United States was even more destructive. Eventually the loss was seriously Whirlpool acquired. Now Narcissus Home Appliances has already withdrawn from the primary and secondary markets and has been OEM by other companies.

to sum up

Regardless of how glorious it once was, in the face of changes in the era, slight carelessness will eventually disappear in the long river of history. The disappearance of these brands is untimely, or did not seize market opportunities. Now it seems that it has become less important, but there are still many places where we need to think.

“This is the best era. This is the worst era.” In this era, the rise and sustainable development of a brand has never been an accident. Domestic home appliance brands want to gain a foothold in the local market and resist the strong impact brought by foreign brands. They need to start from the user's needs, increase the independent research and development of core technologies, establish brand awareness, and make themselves more competitive.

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