Jieying Electric Kingdom Qing: Advocating corporate culture (Figure)
“Modern enterprises provide not only products, but also the added value of culture, and the corporate culture will permeate all aspects of production, management, marketing services and representation promotion.â€
- Wang Guoqing
When I first saw Wang Guoqing, the reporter was attracted by the classical books in his office. It was filled with classic ancient books such as "Three Kingdoms", "Guan Guanzhi", "Zi Zhi Tong Jian", "Guo Xue", etc. This is where entrepreneurs work. When the reporter communicated with him, he was "stunned by the mirror, can be dressed in a crown; with the ancient body, you can Xiaoxing; the person can be known, you can know the gains and losses", the cultural heritage is shocked, in a few hours of conversation The reporter did not feel the slightest restraint, and deeply felt the affinity of him. Everything was so easy and freehand.
Wang Guoqing was always a leader among students when he was at school. However, due to family poverty, he gave up his studies and went to Leqing White Elephant to learn mold manufacturing techniques. He was diligent and eager to learn, where he learned an advanced and excellent mold making technology, and produced advanced molds for local enterprises, which brought significant economic benefits to the company. While making molds for others, he was quick-minded and good at grasping business opportunities. He used his own mold professional level to produce some electrical products that were blank in the market at that time, and quickly introduced them to the market. Then the predecessor of Jieying Electric - Shacheng Electronics, Wenzhou City The switch factory came into being. In the early 1990s, Jieying Electric, like all private companies, also went through a small business process. Due to the shortage of economy in the early stage of the venture, the market demand was very strong, but at that time there were very few people who understood and put into action on the market economy. Wang Guoqing was a dare to break through the traditional concepts, have the courage and courage to go to the market tide. Hardworking people.
Independent innovation leading the market
Wang Guoqing deeply understands the strong driving effect of independent innovation on the brand, which also makes Jieying Electric always walk in front of peers in independent innovation, adhere to the management policy of “first quality, post-brand†and unswervingly satisfy consumers. Personalized needs, offering products that are popular with consumers. Choosing the road of research and development of its own products requires operators to have lofty goals and indomitable spirit, and requires entrepreneurs to have a solid professional foundation. Enterprises must also have strong financial strength and experienced management team.
In recent years, the development speed of Jieying Electric has been amazing. While concentrating on internal strength, Jieying boldly integrated the enterprise VI image recognition system, breaking through the traditional marketing concept of “wine is not afraid of alleysâ€, and did not hesitate to promote the publicity in CCTV, newspapers, magazines and local media. As a result, the market expansion of Jieying has entered a healthy and rapid development track, and has stood out among many electrical accessory brands. Wang Guoqing stressed: "The big is not necessarily strong, it is not certain that it is difficult to be strong." In the period when the "å‚å牌" prevailed, he firmly chose his own brand, and took the management method of self-accumulation and full-cutting, from production and design to production. Brand operation relies entirely on its own strength to develop. Although this can not be quickly enriched like “å‚å牌â€, the advantage of creating a brand is that it is highly controllable and can find a carrier for accumulating credibility. Therefore, with the passage of time, Jieying Electric has been recognized by consumers and its reputation is getting better and better. While paying attention to product quality and sales model, Wang Guoqing's protection of brand management and intellectual property is beyond the reach of ordinary people. He knows that once brand awareness and influence are improved, there will be someone who “famous brandâ€, so the law is used. It is imperative to establish and maintain the reputation of the company and the brand awareness. He has successively applied “Jie Yingâ€, “Jie Yingâ€, “Jie Yingâ€, “JIEYINGâ€, “HAWK†and “HA†in the whole category (45 categories). Graphic and its combined trademarks are protected and defensively registered. Moreover, he also attaches great importance to the protection of intellectual property rights in foreign countries. Now he has registered foreign-related trademarks in many countries in order to obtain deep and comprehensive protection.
Dedication to society is flying higher
“At present, Jieying Company is investing hundreds of thousands of yuan in cooperation with Zhejiang University Intelligent Research Center to jointly develop intelligent small household electrical appliancesâ€. Wang Guoqing told reporters. In terms of the appearance and internal performance design of electrical accessories, Jieying has also signed cooperation agreements with a number of design companies. Each year, several products with unique appearances are available to meet the needs of different consumers. Jiaying Company regards innovation and technology as the driving force of the company and insists on serving the modern family in an innovative way.
Wang Guoqing said to reporters: "In the company, we will provide each employee with a pleasant working environment and full play space with a competitive salary system, excellent training system and a positive corporate culture. Encourage every employee to give full play to their individuality and creativity, and create maximum value for society, business and individuals. After the company grows, it will absorb a group of like-minded customers to join the company, so that these excellent customers can make profits in the market. You can also share the output profits of Jieying Company to achieve a true win-win situation.†Jiaying Company not only considers its own income problems in its business activities, but also considers the interests of customers, suppliers and society. The corporate mission of “Dedication to the Society†requires that Jieying extend its focus to all aspects of supply, production, sales and service, and attach importance to the value-added of each link in the value chain, so that enterprises, distributors, employees and consumers form a “symbiosisâ€. The strategic win-win situation of "common prosperity".
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