Maxim: The era of analog integration has arrived

The market gave birth to change Reporter: What changes have been brought about by Maxim's new brand?

Walter Sangalli: First, the company name was reduced from "Maxim Integrated Products" to "Maxim Integrated." The reason why Product was removed is to highlight the importance of Integrated, so that everyone can see at a glance the focus of our company is the integration of products.

And adopt the new logo including the five English letters of “Maxim” and the changes in the color of the entire visual system. Compared with the previous logo, it reflects the improvement of integration, as well as our friendliness and openness.

Reporter: Is simulation integration important?

Walter Sangalli: As we all know, the world we live in is getting smaller and smaller, and the devices and terminals we see are getting faster and faster, not only because the size of mobile phones is getting smaller and smaller, but also More reflected in various computing devices, wireless communication devices. For example, in the base station for wireless communication, the past was a base station for racks and cabinets, but now its size has been reduced to the size of boxes and boxes. There are other industries such as medical, smart meter/industry, consumer and so on.

Looking at the evolution of the simulation, the earliest devices were functional devices; they gradually evolved to provide system-level solutions to customers on the basis of functional devices and chips; now we are welcoming the next generation of analog changes, that is, in chip technology. Based on analog integration, a unique system-on-chip is implemented.