Qualcomm Shenzhen launches Qualcomm Reference Design (QRD) plan

Qualcomm China Customer Conference Information Summary: 1. Qualcomm QRD (Qualcomm Reference Design) platform was officially released, and the second generation QRD platform is currently launched. 2. Qualcomm's new generation QRD platform 8x25 features 3. Qualcomm reference design includes content: taking chipset and QMSS as the core, including 1.BOM, hardware design, hardware schematic, PCBA, etc.

1. Qualcomm QRD (Qualcomm Reference Design) platform was officially released, and the second generation QRD platform is currently launched.

	First era	Second era	Third era	The fourth era
time	2011 2/3 quarter	Fourth quarter of 2011	2012	After 2012
performance	ARM11 600MHz-800MHz main frequency	Snapdragon S1 single-core	Snapdragon S4 dual-core CPU	Snapdragon
chipset	MSM7225 MSM7227	MSM7x25A MSM7x27A	MSM8X25	MSM 8xxx

2. Qualcomm's new generation QRD platform 8x25 features

name	QRD 8625/8225 development platform, dual-core mobile processor clocked at 1GHz
interface	Android ice Cream, 4.0 inch TFT WVGA, 3.5 inch HVGA
sensor	Proximity sensors, ambient light sensors, compasses, gyroscopes and acceleration sensors
connection	GPS (AGPS), WIFI 802.11b / g / n, Bluetooth 3.0, FM radio, USB2.0, 3.5mm headphones
The internet	CDMA, UMTS, GSM / EDGE
Memory	NAND / DDR (MCP), eMMC / DDR (eMCP), MicroSDHC (up to 32GB)
Graphics processor	Adreon 203
Power management	Battery: 1500mAh Charging: Micro USB

3. Qualcomm reference design includes:

Take chipset and QMSS as the core, including 1.BOM, hardware design, hardware schematic, PCBA, structural design; 2. hardware components, Qualcomm recommended supplier details (PVL); 3. tools, testing, documentation; 4 . Application software; 5. Mobile phone software, user interface.

4. In addition to Qualcomm itself, Zhongke Chuangda also supports QRD customers

QRD customer support is undertaken by three parts, 1. CE, customer engineering; 2. ISV, independent software supplier; 3. IHV, independent hardware supplier. Beijing has an ISV department jointly operated by CE, Qualcomm and Zhongke Chuangda. Shenzhen has CE and Qualcomm and Zhongke Chuangda jointly operated IHV department, Shanghai has CE and ISV department, Xi'an has CE department. Among them, Qualcomm has a CE team of more than 100 people, and Zhongke Chuangda also has more than 100 people to provide CE support for Qualcomm.

5. Himtone talks about the advantages of Qualcomm QRD platform

cost	time	software
Qualcomm provides a complete solution for Modem + connectivity chips, 7225A has the opportunity to challenge lower-order PCB design	The QRD department is in China and Support is timely. It assists customers to verify the main peripheral devices and shorten product development time. Help customers to do schematic PCB review in time to reduce the customer's early error rate. Regular software and hardware bug reviews help customers solve bottleneck problems in a timely manner.	Work closely with Google to launch a new version of Android as soon as possible. Different chip platforms provide compatible and unified software version release. Mature and stable software release reduces the development difficulty of ODM.OED. Work closely with domestic operators to increase the speed of business software migration for operators. In response to the requirements of the Chinese market, launched dual card dual standby / dual mode dual standby.

6. Himtom 2012 Smart Machine Planning

Universal Thousand Yuan Smart Machine	High-performance flagship smartphone
MSM 7 * 25A, CortexA5, 800MHz; MSM7 * â€‹â€‹27A, cortexA5, 1G	MSM 8960, CortexA15, dual-core 1.5GHz, Adreno225
3G wireless data capabilities, built-in mainstream mobile social software, cloud computing platform support	3G and LTE full-mode wireless access capabilities Built-in mainstream social software cloud computing platform support
3.7 to 4.0 capacitive touch, resolution WVGA	4.3 to 5.3 large capacitive touch screen, the thickness of the whole machine is less than 9mm
Cost-effective smartphones, priced at 800-1000, for first-time smart phone purchase users	High-performance smart phone, priced at 3000-4000 yuan, for high-end users of their own smart phones

7. Qualcomm talks about component upgrade trends

	2011	2012	Driving force
Memory	256 / 256MB	512 / 512MB	Android Ice Cream Sandwich (4.0)
Main camera	3 million pixels	5 million, 8 million pixels	High-end smartphone. Target uses RAW sensors (cheaper, smaller, lower power consumption, more reliable)
Display	3.5 inch HVGA RGB	4.0 inch WVGA	Graphic applications (web browsing, photos)
Capacitive touch screen	Single and double touch	Multi-touch	gesture
sensor	Gyroscope optional	Multi-touch	gesture
RF device	Discrete power amplifier + antenna switch	Integrated power amplifier / antenna switch module	Low volume and small components

8. The design company talks about the saving of R & D time by QRD scheme

Rui Jiake: After adopting the Qualcomm solution, the design of the previous 3G smart machine was calculated on an annual basis, and now it is calculated on a quarterly basis. A program at hand was developed last month, this month can be demo, and can be launched next month.

Himtone: 6 months before research and development, 4 months after using QRD. The more common argument is that with QRD, the R & D cycle is normally 4 months.

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