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Rainbow Music Joins Hands with Galaxy to Create Internet TV Music O2O


News: Recently, Galaxy Internet TV and Rainbow Music Media have jointly announced that they will launch the “Clear Music Hall” (live rainbow music) business on the Barley HD set-top box, and “Yangguang TV”, the content service platform operated by Galaxy Internet TV, will introduce rainbow music. The genuine music video content, Galaxy Internet TV and Dr. Peng Group's home to the world's barley set-top box users will be the first to experience a very clear rate of concert on demand, LIVE crowdfunding, interactive on-site services, so that the majority of users can not Households can enjoy a very clear quality live music show through smart set-top boxes, and Galaxy Internet TV will create the industry’s first Internet TV premium music product.

Galaxy Internet TV Co., Ltd. is an Internet TV operating company co-initiated and set up by the Central People's Broadcasting Station, Jiangsu Radio and TV General Station, Iqiyi, and Peng's Telecommunication Media Group. Galaxy Internet TV is licensed by seven domestic Internet TV integration services. The Central People's Broadcasting Station entrusted it with the responsibility for the operation, development, and management of the "Central Galaxy" Internet TV integration platform and the "Central China TV" content service platform. Galaxy Internet TV focuses on Internet TV and has a strong technology research and development capability. The client, broadcast control platform, and CDN have all achieved independent research and development. Through the output front-end and back-end software products that meet the user experience, the entire network distributes the ability to reach users. The three aspects of copyright resources created with the content service platform meet the full range of demands of Internet TV users.

Barley HD set-top box is Dr. Peng's home-sighted 4K ultra-smart set-top box, which supports the 36Mbps streaming effect beyond 1080p, which brings a very cost-effective, ultra-bright blue-ray viewing experience to ordinary families. In particular, new Dolby Audio (Dolby Audio) is added to the sound effects to achieve a more natural and realistic 7.1 surround sound experience, allowing users to enjoy cinema-quality high-definition audio and video entertainment at any time. The only access to the central Galaxy Integrated Broadcasting and Control Platform is Barley Box, which relies on high-quality content resources such as CCTV, Jiangsu Internet TV and Movie Network and many other content service platforms. It has more than 140,000 hours of massive HD copyright content, allowing users to have at any time Perfect experience, cool sound quality, fun entertainment.

Rainbow Music Channel is a music service platform focused on the TV. It integrates copyright, platform, and operation. It covers all cable TV networks, IPTV, OTT, and smart TVs. It is the largest music TV product service provider in China and has been launched for TV users. Karaoke, concerts, MVs, music videos, music columns and other online services.

The extremely clear LIVE concert hall was launched. The number of page views in the short-term trial operation surged to 600,000 times, and the number of independent users was as high as 200,000, second only to the synchronous movie hall. This shows that there is huge market space in the future and it is likely to become the Internet. TV field killer level products.

It is reported that Galaxy Internet TV and Rainbow Music have reached a comprehensive and in-depth strategic cooperation, relying on the rich user resources and channel advantages of barley series intelligent terminals, combined with the genuine music video content and a large number of offline concert resources of Rainbow Music. With the music LIVE service of single point, limited exemption, monthly subscription, and annual rotation, the music LIVE site will become the core product and service of value-added applications. The two parties will jointly develop the music O2O service model and will jointly launch at least 10 games in 2015. Offline concerts provide users with the latest music LIVE service every month. Users can realize online and offline dual choice and experience opportunities. In the future, the basic package model will be adopted to reduce the user fee threshold, and cost-effective high-quality services and rich interactive experiences will be used to establish industry fee service standards and models to jointly create a home smart hardware entertainment ecosystem.

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