Sanxiong Aurora and Li Chen join hands to open a new veil of home lighting

On October 31, Sanxiong Aurora held a “Climate and More Wonderful” strategic upgrade and a new home lighting new product launch conference in the Starlight Alliance of Guzhen Town, Zhongshan City. At the meeting, the industry's eagerly awaited Sanxiong Aurora home lighting products finally unveiled.

As the spokesperson of Sanxiong Aurora's heavy contract, well-known artist Li Chen was invited to attend the new home lighting new product launch conference, together with Sanxiong Aurora to unveil new home lighting products, and shared personal understanding of Sanxiong Aurora brand with the guests.

Three series of home lighting new products aimed at young consumer groups

At the same time that Sanxiong Aurora redefines LOGO and brand meaning, Sanxiong Aurora Home Lighting Products R&D team is also working hard to develop a series of products that fit the new brand. After more than a year of meticulous research and development, the Sanxiong Aurora Home Lighting R&D team has developed three series of products: Chinese impression, minimalist life and Shanghai style classics based on consumers' understanding of different cultures.

Sanxiong Aurora Chinese impression series home lighting products, based on the traditional culture of the Chinese nation, combined with the development needs of the new era, full of the essence of Chinese culture, with a unique conformity to reflect the profoundness of Chinese culture.

Sanxiong Aurora Minimalist Life Series Home Lighting Products, seemingly simple lines, vividly show the ultimate in modern life, let people feel the simplicity of the charm in a casual way, let the troubled soul return to the family's tranquility instantly .

Sanxiong Aurora Haipai classic series of home lighting products, drawing on the global mass culture essence, layer filtration, layer compression, direct access to cultural essence, engraving cultural symbols, turned into a beautiful lighting products, showing a colorful world.

At the launch of the new product conference, Sanxiong Aurora not only showed great splendor in the product interpretation, but also adopted a novel and shocking expression technique to present the carefully designed new products to everyone. Wonderful dance, melodic melody, wonderful interpretation... Sanxiong Aurora's three series of new products are unveiled, showing the characteristics of the products and the connotation of “Enjoy high-end lighting”.

Sanxiong Aurora holds hands with Li Chen, environmental protection and energy conservation become a common language

As the spokesperson of the new signing of Sanxiong Aurora, the appearance of the famous artist Li Chen is a highlight of this event. When the event went to the new product scene dance show, Sanxi Aurora spokesperson Li Chen walked from the crowd of model actors to the center of the stage. His stunning appearance made the audience scream and pushed the conference to a climax.

When accepting the on-the-spot question of the host Li Ai of this event, Li Chen said frankly, "Sanxiong Aurora has spared no effort in practicing public welfare, in addition to always developing and producing high-quality, high-grade green energy-saving lighting products, still in the field of lighting. Actively assume the role of the pioneer of science popularization. This is also the first time that Li Chen has publicly expressed his understanding of the brand cooperation with Sanxiong Aurora.

Sanxiong Aurora's first home lighting store in the world to cut the Ribbon to promote the "1+N" development model

On the same day, Sanxiong Aurora officially opened its doors in addition to the release of three new series of home lighting products. The Sanxiong Aurora Home Lighting Store on the 10th floor of the “China Light Capital” Guzhen Star Alliance was officially opened. As the world's first home lighting store that fully displays the brand concept of new brand LOGO and “Yuexiang high-end lighting”, the opening of Sanxiong Aurora Star Alliance is also highly valued by the company. Not only the top leaders of Sanxiong Aurora Headquarters are present, but also the Sanxiong Aurora spokesperson. Li Chen, a well-known artist, also personally participated in the opening of the new store.

For the opening of the world's first home lighting store in Sanxiong Aurora, Zhang Yutao, chairman of Sanxiong Aurora, said that the home lighting project is required for the strategic development of Sanxiong Aurora. In 2017, Sanxiong Aurora will deepen the potential of the home lighting market, fully promote the development of the secondary and tertiary markets, and comprehensively accelerate the product, brand, marketing, etc., continue to adjust and upgrade the product structure, supplement the home basic products, and enhance user perception. At the same time, Sanxiong Aurora fully promotes the "1+N" development mode to normalize, enhance market space, optimize store space design, and improve channel terminal service efficiency and development speed.

At the site of Sanxiong Aurora Star Alliance Home Lighting Store, Sanxiong Aurora's new terminal image design has been adopted, and the product display is enriched and high-end with double-action line layout. In order to enhance the shopping experience, Sanxiong Aurora also carries out a 1:1 full-scale restoration of the family scene according to the different styles of the products, aiming to provide customers with an overall home lighting solution to facilitate one-stop shopping.

With new products, new image and new strategy, Sanxiong Aurora has been making every effort to promote the development of home lighting business. Looking forward to the birth of three series of home lighting, it will provide an unprecedented development opportunity for Sanxiong Aurora, and open the way for the future to enjoy high-end lighting.

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