Suning promotes the popularization of healthy home appliances, setting off a health storm
Today, with serious air pollution, frequent food safety issues, and various intractable diseases rampant, consumers always have a "broken" obsession with health. With the improvement of consumers' health awareness, the field of home appliances has also ushered in a health upgrade storm. Healthy home appliances have become a hot market segment in recent years.
In recent years, despite the great market demand for health appliances, there are still many problems. When major businesses are focusing on the concept of health, most companies have not invested heavy resources in the research and development of health solutions, but are keen on low-cost market enthusiasm.
In addition, the health appliance industry standards are missing, and bad money drives out good money. Although various companies are proclaiming the concept of health, consumers have no way of judging what kind of home appliances are healthy home appliances due to the lack of standards. A wide variety of technologies and functions prevent consumers from getting the most intuitive comparison, and it is easy to cause uneven products.
For consumers, health is a tangible pain point that can be perceived, rather than a concept that home appliance companies are hyping up. It should really invest resources in research and development to help optimize and upgrade products. In terms of the industry as a whole, Suning has been actively promoting the popularization and promotion of healthy home appliances, and has joined hands with the China Household Electrical Appliances Research Institute to introduce health standards for air conditioners, refrigerators and other categories, setting off a health storm.
In April of this year, Suning and China Household Electrical Appliances Research Institute issued the "Healthy Air Conditioning Standards", from "smart wind direction air volume", "independent dehumidification and moisturizing", "air fine particle processing capacity", "formaldehyde and other harmful substances removal capacity", "self-control" The functions of "cleaning ability", "low noise ability", and "sterilization, drying and mold proofing" comprehensively consider the health level of the air conditioner. At the same time, the functional factors of each air-conditioning product are integrated, and the star-rating is carried out, with the highest five-star, so as to select healthy air-conditioners.
After that, Suning and the Home Appliances Institute jointly issued the "Technical Requirements for Healthy Refrigerators". After strict tests, the products that meet the requirements in terms of preservation performance, refrigeration performance, sterilization and antibacterial noise, and noise were screened out and marked as "Jiadian· "Healthy Refrigerator" is promoted in Suning's dual-line channels, which is convenient for consumers to purchase.
In early September, Suning and the Home Appliances Institute jointly launched popular science comics to cultivate consumers' awareness of healthy home appliances, especially washing machines. It provides vivid illustrations from the washing rate, rinsing rate, dehydration, noise and other aspects of the washing machine, and is combined with the interpretation of the health Jiadian test specifications, bringing a feast of popular science to consumers.
This is not enough. With the end of the 10-year safe use cycle of the first batch of home appliance products going to the countryside, Suning responded to the times by distributing a total of 5 billion renewal subsidies to users across the country, and launched a thousand home appliance consultation theme pop-up stores. New and upgraded home appliances are guaranteed by Suning Health Appliance Standard.
Industry insiders pointed out that with the rise of the new middle class, consumers' demand concepts have gradually shifted to healthy consumption. Suning's move not only popularized the concept of healthy appliances, but also allowed consumers to upgrade to genuine healthy appliances.
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