Suzhou Matsushita new plant factory vegetables officially shipped

On September 15th, Suzhou Matsushita Production Technology Co., Ltd. officially held the delivery ceremony of the new plant factory and the “Products and Vegetables Life” brand products, marking the official launch of Suzhou Panasonic Production Technology Co., Ltd. new plant factory vegetables, human health and quality Life begins to sail.

Mr. Masahiro Tatsuyama, General Manager of Suzhou Matsushita Production Technology Co., Ltd. said: "I hope that the vegetables of Panasonic Plants will become safe and secure vegetables approved by Chinese customers. I hope to contribute to solving China's food safety problems through agricultural undertakings and bring health to Chinese customers. Lifestyle, the realization of Panasonic "business is a social instrument" business philosophy."

At the shipping ceremony, the general manager of Suzhou Matsushita Production Technology Co., Ltd., Masahiro Ichiro, and the Minister of Modern Agriculture of Matsushita Electric (China) Co., Ltd., Mr. Chihiro Ichiro, took the stage to unveil the brand of “food and vegetable life”. Subsequently, the first “food and vegetable life” vegetable salad and vegetable package shipped to customers for fresh food shipments were shipped to the cold chain car, and the “food and vegetable life” brand was shipped for the first time.

Suzhou Matsushita's "Vegetable Life" vegetable sales package example:

3-in-1 package

Healthy salad bag

Beauty salad bag

Can salad bag

It is understood that healthy vegetables cultivated in the Panasonic plant factory can now be purchased or tasted through the following channels:

1. Offline Hall: Matsushita Electric Life Museum, Shanghai CLUXTA Panasonic, Zhimei Experience Space

(CLUXTA Panasonic, Chi Mei experience space to taste vegetables)

“CLUXTA Panasonic and Zhimei Experience Space” is located on the 2nd floor of Shanghai World Financial Center. It will be officially opened in July this year. Customers can enjoy the food made by Matsushita Kitchen and the healthy vegetables grown through the plant factory in the in-house coffee bar. These foods bring "inner health and beauty."

(Panasonic's Life Museum tastes vegetables)

At present, the Matsushita Electric Life Museum, located at No. 588, Longyang Road, Pudong New Area, Shanghai, is launching a September promotion. The prices are as follows:

2, fresh e-commerce: food line fresh official website

Customers can order fresh food official website, or fresh food app, fresh food official WeChat order, for Shanghai, Suzhou, Wuxi area can be delivered home. It is reported that food establishment fresh food directly establishes agricultural production bases and community residents by setting up agricultural products direct investment intelligent refrigerated cabinets in the community, providing 24-hour grocery shopping service for the citizens, and solving the big problem of the “last mile” of the fresh food industry. Mainly operating in Suzhou, Shanghai, Wuxi.

3. Supermarket sales: Rosen convenience store, fresh shop, APITA, and all continents in Shanghai

Previously sold vegetables at Suzhou AEON AEON supermarket

Panasonic will sell at the above-mentioned Shangchao, and everyone will be able to buy Panasonic safe vegetable products very conveniently.

Matsushita began researching the artificial light plant system in 2012. In August 2013, the company built a pilot plant at the company's Fukushima plant and began selling the system in April 2014. According to the data, Suzhou Matsushita Production Technology Co., Ltd. (abbreviated as PFSS) is a manufacturing company invested by Matsushita Electric Co., Ltd. in China. It is mainly engaged in the production and processing of precision machinery for electronic production equipment (slice machines, printing machines) and peripheral modules, as well as vegetable cultivation. Among them, the plant factory project was officially launched in 2014, with an estimated annual output of 95 tons of edible fruits and vegetables (mainly leaves, roots, and fruits), including rough processing and direct sales of salads.

The vegetables produced by the plant factory of Suzhou Matsushita Production Technology Co., Ltd. are free of harmful heavy metal pollution, no pests, no pesticide residues, and the source is traceable. It is a truly safe green vegetable.

However, despite the many advantages of safe, green and other vegetables in plant factories, the commercialization of plant factories in China is still not high, and small factories and laboratories occupy the mainstream. The typical business models in China are:

At present, domestic plant factories mainly produce high-end green vegetables, clean vegetables and Chinese herbal medicines to ensure that products can be sold at high prices and realize profits. However, given the price difference between vegetables and common vegetables in plant factories, their acceptance is still low. For the commercialization of plant factories, the establishment of sales channels and good cost control capabilities will become the key factors affecting the profitability of enterprises.

However, with the Panasonic Plant Factory in China, the Sanke Plant Factory in Zhongke, the vegetables in Sanyang Plant Factory, etc., and the LED plant lighting manufacturers, plant factories and plant research institutes, etc. The prospects for commercialization are promising.

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