The rapid growth of smart homes has brought opportunities. How can companies seize this opportunity?
A few days ago, the strategy analysis company (Strategy Analytics) released the latest research, smart home is becoming more and more popular, by 2023, the global demand for smart home devices will exceed the sales of smart phones. Global consumers purchased 663 million smart home devices in 2017, which will increase to 1.94 billion by 2023, and sales of smart phones will reach 1.86 billion by then. The research titled "2018 Global Smart Home Equipment Forecast" covers all types of smart home devices, including smart speakers, security cameras, smart bulbs, smart door locks, digital thermostats, gateways, and sensor devices. The market demand for smart home products is driven by lower device prices, eye-catching user applications and services, improved user experience, and rapid technological development.
It is predicted that the fastest-growing category in 2018 will be smart speakers, such as Amazon Alexa and Google Home, with a growth rate of 109%. Other fast-growing areas include smart light bulbs (such as Philips Hue), connected smoke detectors, smart door locks (such as Amazon’s August smart Lock), gateways and hubs, and security cameras (such as Google’s Nest Cam).
Bill Ablondi, director of smart home strategy, said: "The emergence of smart home as a popular concept in recent years has brought a lot of new equipment opportunities to suppliers and technology developers." "The field of smart home equipment is still in the forming stage, and many companies Are working hard to build their own business.†The scale of future demand shows that there is a huge opportunity for suppliers who can take the lead in improving people's management and management of their own homes.
The report also proposes that successful smart home equipment suppliers should determine which obstacles they need to address to achieve growth, which bundled products and services will resonate with consumers, and which market areas they should focus their resources on.
The main pain points in obtaining customers in foreign trade are fierce market competition, high customer acquisition costs, low customer stickiness, and single marketing methods. With the changes in the market environment, traditional marketing methods have been unable to meet customer needs. Enterprises need innovative marketing methods and technical means to improve customer stickiness and loyalty, reduce customer acquisition costs, in order to obtain more business opportunities in the fierce market competition.
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