Toshiba Lighting began its marketing in the Chinese market
Recently, Toshiba Lighting, which was the first to use incandescent lamps and fluorescent lamps in Japan, began to turn its attention to the Chinese market after a 13-year joint venture in China.
It is understood that in March 2006, Toshiba Lighting set up its first trial operation network in Chengdu, Sichuan, and successfully established more than 100 distribution outlets in the southwest region; Deyun Marketing Center was established on May 29, 2007; The Shanghai Marketing Headquarters was formally established in the month and began to explore the marketing road of the Chinese market.
At present, Toshiba Lighting has sent some personnel to Zhejiang, Jiangsu, Shanghai and other places to develop the city. It is often worth noting that the marketing executives of Toshiba Lighting's domestic market have received huge support from Toshiba Lighting Headquarters. According to Li Zhi, deputy general manager of Toshiba Lighting Deyun Marketing Center, Toshiba Lighting's goal is to change the current domestic high-end light source brands such as Philips, Osram and GE in 3-5 years. The first target will be East China. As the core of the district, we strive to fully develop the Chinese market after 1-2 years of intensive cultivation.
The industry analysts believe that Toshiba Lighting chose to open the opening bell of the Chinese market this year, reflecting its fierce competition in the international market, and on the other hand, it also shows its importance and expectation for the Chinese market. Many dealers said that Toshiba has a wide reputation in the Chinese market. If its strategy of fully engaging in the Chinese market is close to the special situation of the Chinese lighting market channel, then it is likely that its development will be very fast.
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