TV online shopping will become the mainstream of the future, voice sense to replace the manual touch screen!
Online shopping has become an indispensable part of people's lives in today's society, and online consumption is also the trend of people shopping. The faster and faster pace of life of modern people has led most people to choose more rapid shopping methods. The decrease in communication between people is one of the reasons why online consumption is so popular. In other words, we would rather stay at home for an hour to shop for a set of clothes than to go shopping for half a day. If the former shopaholic was crazy about shopping mall stores, it is now a clean-up shopping cart. Little finger can deliver home, not only brings great convenience to consumers, but also allows manufacturers to have a more efficient way to make money.
Traditional marketing methods only have the vitality for development when connected to the Internet, and intelligent products have great significance beyond online shopping. For example, in addition to the mobile phone to send text messages, online shopping is one of its major significance, from the perspective of manufacturers from selling mobile phones to make money, is to sell things on the phone to make money. In addition to mobile phones, people’s main online shopping terminals are computers, and most people for TV shopping still stay in a looping phone shopping advertisement. In the traditional concept of people, the process of television shopping is relatively tedious and the risk of telephone calls is also relatively large. But now is the era of smart TV, online shopping can also be carried out on TV, even more convenient than mobile computers.
What is TV online shopping? In addition to the above-mentioned shopping by watching advertisements for making calls, smart TVs are shopping through third-party shopping software. You may say that there is not much difference between shopping through the software and shopping on the mobile phone, and the mobile shopping operation is more convenient. In fact, the online shopping of TVs and other terminals is still quite different, whether it is from the operating experience or the shopping channels. In other words, online TV shopping is not just selected through the troublesome remote control buttons. Instead, it tells you what you want by pointing to the remote control. The TV will intelligently recommend it for you. Of course, this is only part of the online shopping method. Technological development will also make users fall in love with the uniqueness of TV shopping.
Where has TV shopping been developed?
In 2015, China's total television sales reached 39.9 billion yuan, a year-on-year increase of 13%. However, China's TV shopping sales accounted for only 0.1% of the total retail sales of consumer goods. Although the rapid development of television shopping, but did not dominate the public shopping. The online shopping of smart TVs still needs to work hard on the user experience, and further it is necessary to popularize the user's perception of smart TVs. The significance of smart TV has long been not limited to watching videos, but the traditional concept of most users still stay here. The leap in technology has enabled smart TVs to enter a hot stage of development. However, the popularity of smart TVs is not high, and it is still at the initial stage for users.
On April 19th, the 8th China Communications Marketing (television shopping, online shopping, mobile shopping) industry annual conference organized by China Electronic Commerce Association was held in Yiwu. The meeting discussed the development of China's communication sales and foreign cooperation. TV shopping, online shopping and mobile shopping are also called the three major mainstreams of China's communication shopping. This also shows that TV shopping will gradually become part of the people's shopping life in the future. In general, the technology maturity of TV shopping is not directly proportional to the popularity of the masses. However, the various operating advantages of smart TVs are unmatched by other shopping terminals. So what exactly can TV shopping make us fall in love with? ?
TV shopping methods - intelligent speech recognition, somatosensory manipulation, etc.
Smart voice is a great convenience for middle-aged and old people who do not like typing and have poor eyesight. Not only shopping, but also search for TV shows, you don't need to type and slide the mouse, just say the name of the movie you want. Moreover, the large size of the TV screen is not comparable to other intelligent products, and the HD screen with a wider and clearer view is more comfortable to view and does not need to face the screen to withstand the radiation hazard. Recently exposed a smart TV through voice control shopping function, that is, you say to the remote control of women's clothing, television will recommend for you a variety of women's clothing, its convenience is really put it down. Of course, the voice control function is being perfected. In the future, it will implement a full range of intelligent voice control.
Somatosensory manipulation is relatively unfamiliar to the general public. This function is also being explored. Of course, somatosensory games are still familiar to most people, and it is relatively unfamiliar to exercise other functions. In fact, the reason why the somatosensory control is not mature now is that the camera of the smart TV is not 3D. Therefore, when performing somatosensory operations, there will be problems with insufficient accuracy. Personally, it's more attractive to use somatosensory control than speech control. Imagine that when one doesn't have a command language, it's like a weird soliloquy, and somatosensory manipulation looks a bit cooler. For example, if you wave your hand, you can browse various items and make a gesture to purchase. This is indeed more convenient. In addition to these two most important manipulation methods, smart TVs are also approaching a more intelligent experience.
All in all, the development of television shopping has already broken through the conventional wisdom of most people, and its popularity still needs to be achieved through operational advantages. In addition to a more convenient operation experience, TVs need more comprehensive improvements in third-party shopping software and payment systems. It is also critical that televisions have a complete payment system. In addition to the inconvenience of people who did not like TV shopping in the past, there are concerns about the quality of the products purchased on TV. But now on TV you can buy on the same platform as your mobile computer, and there will be some exclusive shopping platforms on TV. The products will only become more and more abundant.
Traditional marketing methods only have the vitality for development when connected to the Internet, and intelligent products have great significance beyond online shopping. For example, in addition to the mobile phone to send text messages, online shopping is one of its major significance, from the perspective of manufacturers from selling mobile phones to make money, is to sell things on the phone to make money. In addition to mobile phones, people’s main online shopping terminals are computers, and most people for TV shopping still stay in a looping phone shopping advertisement. In the traditional concept of people, the process of television shopping is relatively tedious and the risk of telephone calls is also relatively large. But now is the era of smart TV, online shopping can also be carried out on TV, even more convenient than mobile computers.
What is TV online shopping? In addition to the above-mentioned shopping by watching advertisements for making calls, smart TVs are shopping through third-party shopping software. You may say that there is not much difference between shopping through the software and shopping on the mobile phone, and the mobile shopping operation is more convenient. In fact, the online shopping of TVs and other terminals is still quite different, whether it is from the operating experience or the shopping channels. In other words, online TV shopping is not just selected through the troublesome remote control buttons. Instead, it tells you what you want by pointing to the remote control. The TV will intelligently recommend it for you. Of course, this is only part of the online shopping method. Technological development will also make users fall in love with the uniqueness of TV shopping.
Where has TV shopping been developed?
In 2015, China's total television sales reached 39.9 billion yuan, a year-on-year increase of 13%. However, China's TV shopping sales accounted for only 0.1% of the total retail sales of consumer goods. Although the rapid development of television shopping, but did not dominate the public shopping. The online shopping of smart TVs still needs to work hard on the user experience, and further it is necessary to popularize the user's perception of smart TVs. The significance of smart TV has long been not limited to watching videos, but the traditional concept of most users still stay here. The leap in technology has enabled smart TVs to enter a hot stage of development. However, the popularity of smart TVs is not high, and it is still at the initial stage for users.
On April 19th, the 8th China Communications Marketing (television shopping, online shopping, mobile shopping) industry annual conference organized by China Electronic Commerce Association was held in Yiwu. The meeting discussed the development of China's communication sales and foreign cooperation. TV shopping, online shopping and mobile shopping are also called the three major mainstreams of China's communication shopping. This also shows that TV shopping will gradually become part of the people's shopping life in the future. In general, the technology maturity of TV shopping is not directly proportional to the popularity of the masses. However, the various operating advantages of smart TVs are unmatched by other shopping terminals. So what exactly can TV shopping make us fall in love with? ?
TV shopping methods - intelligent speech recognition, somatosensory manipulation, etc.
Smart voice is a great convenience for middle-aged and old people who do not like typing and have poor eyesight. Not only shopping, but also search for TV shows, you don't need to type and slide the mouse, just say the name of the movie you want. Moreover, the large size of the TV screen is not comparable to other intelligent products, and the HD screen with a wider and clearer view is more comfortable to view and does not need to face the screen to withstand the radiation hazard. Recently exposed a smart TV through voice control shopping function, that is, you say to the remote control of women's clothing, television will recommend for you a variety of women's clothing, its convenience is really put it down. Of course, the voice control function is being perfected. In the future, it will implement a full range of intelligent voice control.
Somatosensory manipulation is relatively unfamiliar to the general public. This function is also being explored. Of course, somatosensory games are still familiar to most people, and it is relatively unfamiliar to exercise other functions. In fact, the reason why the somatosensory control is not mature now is that the camera of the smart TV is not 3D. Therefore, when performing somatosensory operations, there will be problems with insufficient accuracy. Personally, it's more attractive to use somatosensory control than speech control. Imagine that when one doesn't have a command language, it's like a weird soliloquy, and somatosensory manipulation looks a bit cooler. For example, if you wave your hand, you can browse various items and make a gesture to purchase. This is indeed more convenient. In addition to these two most important manipulation methods, smart TVs are also approaching a more intelligent experience.
All in all, the development of television shopping has already broken through the conventional wisdom of most people, and its popularity still needs to be achieved through operational advantages. In addition to a more convenient operation experience, TVs need more comprehensive improvements in third-party shopping software and payment systems. It is also critical that televisions have a complete payment system. In addition to the inconvenience of people who did not like TV shopping in the past, there are concerns about the quality of the products purchased on TV. But now on TV you can buy on the same platform as your mobile computer, and there will be some exclusive shopping platforms on TV. The products will only become more and more abundant.
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