Two points let you understand that the iPhoneX is out of production.
Well-known iPhone analyst - KGI Securities analyst Guo Mingxi said that Apple's iPhoneX may be discontinued due to poor sales, which allows the parties to have a high degree of interpretation, I do not agree with this, Apple has never said to stop production of iPhoneX what!
The iPhoneX was popular in the market at the beginning of the market, and there was a rare queuing phenomenon. This shows that the market does have a strong demand for this mobile phone, but only after the users who have been afforded are satisfied, other users Its expensive price led to wait-and-see mood, and iPhoneX sales stopped stagnation.
The sharp price cuts of the iPhone 8 and the old iPhone have affected the sales of the iPhoneX. In the past, Apple's new iPhone and the old iPhone have a price difference of about 1,000 yuan. Last year, Apple released three new iPhones including iPhoneX. The price of the lowest iPhone 8 and iPhoneX in terms of pricing is 2,500 yuan, but the iPhone 8 is not listed. In the past two months, there has been a price cut due to poor sales. The Chinese market has even seen a price reduction of more than 1,000 yuan, which makes the price difference between iPhoneX and iPhone8 very large.
The iPhone8's listing has made users disappointing to Apple, and instead bought the old iPhone7. Some organizations have shown that the world's single mobile phone sales in the third quarter of 2017 ranked first in the iPhone7, and in the past, the new iPhone was the top in the sales charts. . After the iPhone8's big price cuts, Apple's old iPhone has undergone a more substantial price cut. This price cut is much larger than in previous years. The price of the iPhone7 is about half that of the iPhoneX, which makes the iPhone 7 and other old iPhones more cost-effective. Further suppressed the sales of iPhoneX.
iPhoneX has its meaningThe lack of innovation in the iPhone 8 and the sharp price cuts soon after the market has made the iPhone 8 lose its flagship. In this case, Apple needs the iPhoneX to take on the role of the iPhone's flagship machine, waiting for Apple to release a new generation of iPhone this year.
The poor sales of iPhoneX obviously has a lot to do with its high price. From the perspective of Apple's annual sales plan, iPhoneX should be sold at a price cut for about half a year, which may change its current poor sales. Although the US market has seen the phenomenon of operators promoting iPhoneX, in the world's largest smartphone market, the iPhoneX in China has not started to cut prices. Last year, when iPhoneX went public, it could be popular in China. Maybe iPhoneX is selling in China. Time to trigger a new round of buying spree.
Many innovations of iPhoneX are still incomparable to other smart phone companies. Although the full screen is spurred by Chinese mobile phone company Xiaomi, the listing of iPhoneX really ignited the full screen boom, and it made all parties realize the thin and light OLED screen. With excellent color display and other features, Face ID allows all parties to understand the beauty of facial recognition. These innovations are incomparable to other mobile phone companies.
Under such circumstances, the author believes that the iPhoneX's suspension of production in mid-June is questionable. Apple really wants to stop production. This product will have to make a decision when the new iPhone is about to go on the market. When the new iPhone is not available in June, it will make Apple's iPhone appear unsuccessful.
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