Why are profiteers so embarrassed? Do not pay attention to these traps water purifier white bought
Starter Edition: Exaggerating facts with real
"My family should not buy a water purifier? What kind of buy it? Choose to import or domestic? Water purifier is not the more expensive the better?" The reason is simple, water purification equipment is different from other home appliances, its quality and The product type is related to the family's daily drinking water health, and the applicable product types are different for different areas of water quality and personal water use habits.
On the other hand, China's water purification market is still in a vigorous development stage, and relevant laws and standards are still not perfect. This gives profiteers an opportunity to play games in the propaganda stage and make them difficult to prevent. This article will talk to you about the two traps that may be encountered in the purchase of water purifiers. How can you avoid being cheated by a profiteer?
1 Starter Edition: Exaggerate the facts with real
Consumers who have experienced the purchase of home appliances should have encountered exaggerated publicity. The “xx removal rate exceeds 99%†and other publicity languages ​​are commonplace. At the same time, the businessmen exaggerate the pollution status. Taking a water purifier as an example, in fact, the water quality of municipal tap water in China is only qualified, but it may be contaminated during transportation. Some profiteers are alarmist and copy the propaganda copy of “unqualified water qualityâ€. , fell into the trap of the business.
For the effect of the water purifier, the profiteers' propaganda is even more ridiculous: what "magnetized water, activated water, ionized water". . . The purified water can even treat cancer, coronary heart disease and other diseases? People who see with their eyesight know that it is a fantasy. However, profiteers are avoiding their edges and turning from online to offline. Most of them are deceived by the elderly. They attach more importance to health and are more likely to be deceived. For this reason, the Ministry of Health of the People's Republic of China expressly stipulates that wading products must not be promoted to have medical and health effects!
Another common situation is the real one. The phenomenon of Shanzhai often occurs in the water purification market. The reason why such phenomena occur frequently is that the main reason is that China's water purification industry is still in its infancy. The unstandardized standards and eager psychology of consumers allow profiteers to find a way out and create various kinds of gimmicks to defraud small white users.
The way to deal with it
For this type of trickery that still stays in the "primary stage", what we must do is to increase vigilance. Once a product has been hyped by merchants and almost deified, it can basically be confirmed that there must be something tricky. To put it bluntly, as long as we buy more than one eye at a time, this deception can be seen at a glance.
Of course, this is only a trap of the preliminary version. The "advanced version" of the scam that will be introduced next will require a certain amount of expertise to be discovered.
2 Advanced: Stealing Concepts
As long as there is a market, there will be a game between consumers and profiteers. Consumers are no longer pure, and the tricks of profiteers naturally have to “update iterativelyâ€. Today, profiteers are playing a word game, stealing concepts and avoiding evasions become their usual tricks.
When measuring the purifying effect of water purifiers, we often see a “TDS valueâ€, which represents the content of dissolved solids in water, including inorganic salts and organic matter, calcium and magnesium ions contained in tap water, etc. Substances are listed here, but the heavy metal content in water is not known by the TDS test pen.
Some businesses in the promotion of the so-called "TDS detection pen can measure the content of dozens of heavy metals in the water," is a clear concept of stealing behavior. In general, the TDS test value does not represent good or bad water quality. It can only objectively reflect the mineral content in water.
To give a simple example: Unlike RO type water purifiers, ultrafiltration water purifiers do not remove minerals from the water, and their effluent TDS values ​​will not be very low, but we cannot negate their purifying effect. For areas where water quality is still relatively good, UF water purifiers are sufficient for everyday use in the home.
The way to deal with it
For users who understand water purification products, this trap naturally appears to have no technical content; but ordinary consumers have to spend a lot of time trying to find out if they are faced with this kind of “false or false†deception. . Of course, this is not a short cut. If you are faced with a situation where you are uncertain about your purchase of a water purifier, you may wish to consult a professional or a professional evaluation website to search for relevant information and expand your knowledge base. Avoid being deceived.
In addition to the two pitfalls mentioned in the article, profiteers have also spawned a variety of "fancy scams," but in the final analysis they all exaggerate the purifying effect and confuse the concept. All in all, when we buy a water purifier, the most important thing is to “keep an eye on the eye,†and we must not blindly believe that the hype of the business is gloomy.
Why are profiteers so embarrassed? Missing standards is the key
When you see here, you may ask, why do profiteers so sly and change tricks to launch various tricks to deceive consumers? The author believes that the fundamental reason is that China's water purification industry and the market are in the initial stage. Under the market economy environment, the establishment of a specification will always lag behind the development of the market. Once the standard appears to be stagnant, the market will be in a “vacuum state†without supervision. Since there are loopholes, profiteers who are mercenary will naturally not let go.
On the other hand, it is the contradiction between the growing health needs of consumers and the backward concept of health. With the improvement of living standards, we also have higher requirements for daily drinking water quality, but we lack a basic understanding of product principles and types. The white user can be said to be at the bottom of the food chain in the water purification market and can only act as a fisherman's board.
In my opinion, today's water purifier market resembles the air purifier market that began when smog began in 2013. The industry lacks standards and supervision, and various concepts are flying. Many profiteers made profits in just a few months. The pots are full. With the formal implementation of the new national standard of air purifiers, the purification market has gradually become more standardized. The exaggerated advertising copy has almost disappeared. The survival of the fittest in the market allows the merchants to obey the rules of the game, thereby creating more user-friendly Consumer environment.
With the improvement of people's health concept, the clean water market will surely usher in a wave of explosive growth in the next few years. Before that, the establishment and improvement of relevant standards was imminent. As an ordinary consumer, what we need to do is to enrich our knowledge and make more rational choices. Or that sentence, in the purchase of everything to stay in mind, should not be impulsive by the business led nose to walk.
In fact, there are still many "tricks" for profiteers, but they are limited in length and all kinds of frauds are "unchanged." As long as we have a certain understanding of the product, we can avoid many pitfalls with a little care. Lastly, I hope this article will be helpful to all users who are going to purchase water purification products.
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