Zhongshan lighting company to Dubai to investigate collective gold rush
"The lighting industry wants to go abroad for gold mining, but there are not many companies that can successfully find gold. One of the reasons is that overseas marketing is risky and costly." Recently, China Overseas Construction Engineering Contracting Center, Zhongshan City According to Tao Lian, chairman of Lighting & Lighting Co., Ltd., “In order to resolve the risks, we will organize more than 20 lighting companies in Guzhen to visit Dubai in the 15th of this month to increase the chances of success for overseas gold mining.â€
Dubai in the Middle East is small, but as a financial and economic center, transportation hub and largest trading center in the Middle East, Dubai can directly affect the terminal markets of the six countries of the Gulf, seven countries in West Asia, Africa and southern Europe. As many as 1.4 billion, it is an important trading city in the lighting industry. The news of organizing the industry's production enterprises to go abroad for gold mining has been concerned by many lighting companies in Guzhen. After the previous communication, Huayi, Aox, Huatai, Hailing, Yongan, Xianglong, Mona Lisa and other enterprises in the Guzhen lighting industry have reached preliminary cooperation intentions. “In order to enable manufacturers to have a more intuitive understanding of the Dubai market and the project itself, we decided to organize a representative of the company to conduct a six-day field trip to the project.†Tao Lian told reporters, “At the end of the first batch of delegations After the inspection, our second group of business delegations will also go to Dubai for inspection at the end of the month."
Xiao Wenbing, general manager of Europe-Japan Lighting, who has once fought in the Dubai market, said that the cost of spending one year for each resident business person is 60-80,000 yuan, which is much more than in the domestic market. In addition, Dubai's store rent is expensive, one Less than 20 square meters of the store, the annual rent has reached 540,000 yuan, which does not include the transfer fee of 2.2 million yuan. At the same time, in Dubai, it is based on stocks to do business. If there is not enough stock, it is difficult to maintain normal business by retail alone. However, the monthly rent of a warehouse is as high as 50 yuan / square meter. In addition, foreigners cannot directly register a company in Dubai. If they want to register, they can only be guaranteed by local people, and the guarantee fee will cost 200,000 yuan.
"Therefore, we intend to seize the market in the form of a whole group army, not only can form a large scale effect in the entire Middle East, but also reduce the risk of individual warfare delaying the market." Tao Lian told reporters.
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