Appliance companies compete in the smart home market
According to the latest data from the China Household Electrical Appliances Association, from January to June, the retail volume of refrigerators increased by 1.69% year-on-year, retail sales increased by 4.81% year-on-year, retail sales of refrigerators increased by 2.08% year-on-year, and retail sales declined slightly by 0.37%. Compared with other white electricity products, the domestic refrigerator/freezer market still has not seen much improvement. The industry stated that the current low-end product competition in the domestic refrigerator market is very fierce, and small and medium-sized refrigerator companies are facing severe challenges, but high-end and intelligence have become the main driving force for growth. The agency expects that by 2018, the scale of China's smart home market will exceed 100 billion yuan, attracting household appliances companies including Samsung and Midea to launch a smart home market.
According to the data, in the first half of the year, the refrigerator/freezer market in China has still not seen much improvement. This is the most difficult industry in all categories of the white electricity industry at this stage. According to industry analysis, the refrigerator market in the first half of the year was affected by factors such as rising raw material prices and rapid product update iterations. Under the challenge of a number of unfavorable factors, the domestic refrigerators have fierce competition in the low-end market, with limited strength, insufficient product innovation, and resistance. Small and medium-sized brand enterprises with poor risk abilities are facing a huge crisis. At the same time, due to the rapid rise of e-commerce, some small and medium-sized brands with a single channel are also in urgent need of transformation.
Smart new opportunities
At the same time, data from Zhongyikang showed that the retail share of multi-door and door-to-door refrigerators has reached 60% of the overall multi-door refrigerators. Among them, the cross-to-door refrigerator has also occupied 44.8% of the overall multi-door refrigerator share. The high-end refrigerator market has become the focus of competition among major Chinese and foreign brands, including Samsung's launch of the product Daozhi feast refrigerators, while the United States has launched Fandi Luo brand refrigerators, all force high-end smart refrigerator market. Kim Kwang-jin, vice president of Samsung Electronics' China market, told reporters that as China's consumer upgrade trend has become increasingly apparent, the Chinese home appliance market has ushered in an opportunity for high-end transformation. The current white-light market in China is no longer the same.
Su Liang, an industry veteran, said that smart, air-cooled, large-capacity will be the main development trend of the refrigerator industry in the future, and creating more humane, intelligent products will be the key to the company's occupation of industry outlets.
The market has hundreds of billions of opportunities
According to data from statista, a market research company, it is expected that by 2018, the smart home market in China will reach 130 billion yuan, and the compound annual growth rate in the future will reach 48%. The scale of the smart home market is showing rapid growth, and the entire industry will enter a period of rapid expansion. However, at present, there is a phenomenon that the brand concentration degree of the Chinese refrigerator market is getting higher and higher. The top ten brands have occupied about 90% of the market share, and the pressure on the survival of small and medium-sized brands has doubled.
According to industry insiders, when it has entered the post-80s and post-90s years as the main consumer, the unique aesthetic has continuously promoted the development of the refrigerator industry toward a more beautiful and higher-end direction, and the rapid development of the Internet has enabled smart homes to accelerate their entry into consumers. Life, in the face of market opportunities of 100 billion yuan, companies lacking innovation ability are facing a huge crisis.
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