Carver has developed more than 100 new LED products
Recently, Carver Lighting Marketing Director Tian fills the reporter to reveal that after a year of brewing, Carver Lighting will launch more than 100 new LED personalized products, including commercial lighting, light sources, decorative lights and so on. In the field of traditional commercial lighting, Carver Lighting, which is known for its super R&D and innovation capabilities and its own deep processing scale, has become an embarrassing and stable style in the LED field.
Compared with many companies pulling up a ticket, the accessories market to buy a model is said to enter the LED field is different, Carver lighting on the LED is full of strength and sinking. "The current LED commercial lighting market has shown signs of premature aging, and everyone has the responsibility to make cost-effective products through this barrier. Carver's strategy is to use imported packaging products on the light source, independent research and development, independent mold opening. Casting, highlighting quality, strengthening differences, and reducing costs.†Pan Jiahong, general manager of Carver, has a clear understanding of how his brand enters the LED market. “Profit is not in the moment, when we are sure that we can wait for the harvest season.â€
Nowadays, the LED commercial lighting market is booming, and packaging factories, traditional business enterprises, and home lighting companies have all entered. Where is the positioning of Carver LED? This point, Pan Jiahong talks the most is "professionalism, differentiation." He took the insights from the European study as an example. "There are not many big brands of LED commercial lighting in Europe. The products are big and complete like domestic manufacturers. Everyone is focused on the part that they have the advantage. The best-selling products, sales are still very large. This brand, you do not have to look at the LOGO posted on the lamp, at a glance you know which brand, the brand personality is very strong. This idea is very worth learning Carver."
Under the guidance of the “professional and differentiated†development strategy, we rely on strong strength and exquisite technology. Over the past year or more, Carver Lighting has developed more than 100 LED personalized products, and has a clear distinction between product levels. The high-end uses American Cree and the mid-end uses Taiwanese wafers. At present, Carver has obtained 105 patents and is equipped with various advanced optical, aging and raw material testing instruments. In terms of production, it has the most advanced large-tonnage hot chamber die casting machine, injection molding machine, spinning machine, punching machine and imported vibration grinding machine. It is equipped with computer gong, EDM machine, CNC milling machine, lathe, etc. . Although the team's expenses and mold-opening costs are huge, Carver has not rushed in the process. Marketing Director Tian fill explained: "Carver's brand personality is low-key and stable, which is related to Carver's establishment of a manufacturing-oriented company for many years. In addition, the protection of the interests of dealers also requires us to do this. Immature product line When pushed to the market, the interests of dealers will be damaged, and it will be more difficult to adjust later."
According to Carver's 2011 LED product launch strategy, more than 100 new LED products will not be exhibited in the store, only for the export market and domestic key customers. When the reporter asked if it was because of concerns about imitation, Tian fills it without saying that it is mainly because of the reasons for channel price protection. As for imitation, it is not so worried. Because Carver's R&D investment is large, the cost of counterfeiting will be very high. In addition, there is psychological preparation for the maintenance of patents, and there is a full-time lawyer service. According to reports, there are currently three patent infringement lawsuits in Carver Lighting.
Tian fill said that Carver Lighting will start from the Yangtze River Delta and the Pearl River Delta region to establish a benchmark market, build benchmark dealers, focus on the development of chain stores, office and other places, set benchmarking projects, and open the carver lighting with points. The road to LED brand building. In addition, Carver will also use the differentiated products and professional knowledge to communicate with the designer channels to explore resources, develop invisible channels, and create star projects. Although still in the construction of the Carver LED brand, but Tian fill said that Carver lighting is very confident to do well.
Compared with many companies pulling up a ticket, the accessories market to buy a model is said to enter the LED field is different, Carver lighting on the LED is full of strength and sinking. "The current LED commercial lighting market has shown signs of premature aging, and everyone has the responsibility to make cost-effective products through this barrier. Carver's strategy is to use imported packaging products on the light source, independent research and development, independent mold opening. Casting, highlighting quality, strengthening differences, and reducing costs.†Pan Jiahong, general manager of Carver, has a clear understanding of how his brand enters the LED market. “Profit is not in the moment, when we are sure that we can wait for the harvest season.â€
Nowadays, the LED commercial lighting market is booming, and packaging factories, traditional business enterprises, and home lighting companies have all entered. Where is the positioning of Carver LED? This point, Pan Jiahong talks the most is "professionalism, differentiation." He took the insights from the European study as an example. "There are not many big brands of LED commercial lighting in Europe. The products are big and complete like domestic manufacturers. Everyone is focused on the part that they have the advantage. The best-selling products, sales are still very large. This brand, you do not have to look at the LOGO posted on the lamp, at a glance you know which brand, the brand personality is very strong. This idea is very worth learning Carver."
Under the guidance of the “professional and differentiated†development strategy, we rely on strong strength and exquisite technology. Over the past year or more, Carver Lighting has developed more than 100 LED personalized products, and has a clear distinction between product levels. The high-end uses American Cree and the mid-end uses Taiwanese wafers. At present, Carver has obtained 105 patents and is equipped with various advanced optical, aging and raw material testing instruments. In terms of production, it has the most advanced large-tonnage hot chamber die casting machine, injection molding machine, spinning machine, punching machine and imported vibration grinding machine. It is equipped with computer gong, EDM machine, CNC milling machine, lathe, etc. . Although the team's expenses and mold-opening costs are huge, Carver has not rushed in the process. Marketing Director Tian fill explained: "Carver's brand personality is low-key and stable, which is related to Carver's establishment of a manufacturing-oriented company for many years. In addition, the protection of the interests of dealers also requires us to do this. Immature product line When pushed to the market, the interests of dealers will be damaged, and it will be more difficult to adjust later."
According to Carver's 2011 LED product launch strategy, more than 100 new LED products will not be exhibited in the store, only for the export market and domestic key customers. When the reporter asked if it was because of concerns about imitation, Tian fills it without saying that it is mainly because of the reasons for channel price protection. As for imitation, it is not so worried. Because Carver's R&D investment is large, the cost of counterfeiting will be very high. In addition, there is psychological preparation for the maintenance of patents, and there is a full-time lawyer service. According to reports, there are currently three patent infringement lawsuits in Carver Lighting.
Tian fill said that Carver Lighting will start from the Yangtze River Delta and the Pearl River Delta region to establish a benchmark market, build benchmark dealers, focus on the development of chain stores, office and other places, set benchmarking projects, and open the carver lighting with points. The road to LED brand building. In addition, Carver will also use the differentiated products and professional knowledge to communicate with the designer channels to explore resources, develop invisible channels, and create star projects. Although still in the construction of the Carver LED brand, but Tian fill said that Carver lighting is very confident to do well.
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