How does the car become the next hot technology product?

Do you think of cars as mobile devices rather than just machines that have been driven? In the past few years, car manufacturers and technology companies have been promoting and developing "networked cars" technology. Connected cars will not only make cars more safe. Public facilities and more media consumption experiences are also available. With the ability to connect cars to the Internet, to make drivers aware of car performance and maintenance issues, and to improve the transportation experience of equipment and systems for sale, these ideas are gradually becoming a reality.

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According to the Forbes online version, market research firm Gartner said in a recent report that "as the connected car technology enters a more mainstream stage from the early stage of innovation in the global mature car market, this year will become a turning point in the development of connected cars."

The report pointed out that "the 'smart' car received attention at the International Consumer Electronics Show in January showed that this field will be very active, because BMW, Mercedes-Benz, Hyundai, Toyota, etc. are in hardware, software and services. The eco-chain of providers is collaborating to meet consumer expectations for a growing driving experience."

Future characteristics

Forbes said that Gartner predicts that by the end of 2020, 70%-80% of new American cars will provide car networking.

The cumbersome system that has made car dashboards cluttered with buttons and knobs in the past few years will disappear. Technology and telecommunications companies are working with automakers to design new, easy-to-use systems that "interact" with wearable devices such as smartwatches, smartphones and tablets, creating an intuitive and immersive environment for drivers and passengers.

Gartner wrote in the report, "The widespread use of smartphones and tablets provides manufacturers with more options in developing and selling in-vehicle infotainment systems, offering other attractive technologies that are different from proprietary systems. In addition, the development of emotion recognition technology, location-based services, in-vehicle Internet access, and in-vehicle information hubs has increased the role of automobiles as mobile consumer electronic devices."

One of the most talked about innovations at the International Consumer Electronics Show in January was the interface between the Samsung Galaxy Gear smartwatch with the BMW iRemote app and the BMW i3 all-electric car. With this smart watch, Samsung and BMW showcase the in-car infotainment system and the new generation of sensor technology.

Users wearing Galaxy Gear can easily get information about the car through the dial and send a lot of instructions to the car. Features of the iRemote app include remote monitoring of the car's state of charge and mileage that can be traveled, as well as whether the windows, doors and sunroof are closed and locked. Users can also adjust the car air conditioner through Galaxy Gear to ensure that the car is warm in winter and cool in summer, creating a comfortable environment for drivers and passengers.

Many readers have the experience of not finding their own car in the parking lot. The technology jointly developed by Samsung and BMW enables the i3's horn to be tweeted, making it easy for users to find their own car.

A video demonstration by Elmar Frickenstein, senior vice president of the BMW Group's Electrical/Electronics and Drivers Environment Division, will worry about valet parking. Frikenstein told Galaxy Gear through Samsung Voice Assistant S Voice, "BMW, pick me up." The car will automatically drive out of the parking space and come to him.

Safety

Forbes said that the safety of such systems can be worrying. According to media reports, in a cybersecurity contest, a 14-year-old hacker shocked automakers. He assembled a device using electronic components worth $15 (about $96) purchased from RadioShack. It can remotely open the car door, start the engine, and play the music on its mobile phone through the car audio system.

Anuja Sonalker, the organizer of the cybersecurity contest and the chief scientist and project manager of the non-profit organization Battelle, said, "Car manufacturers will realize that the threshold for attacking cars is much lower than we think. Ah!! It’s not just engineers who can attack cars.”

In fact, this is only the latest in a number of attacks by security experts on car communication systems in recent years.

Despite security concerns, the potential benefits of these systems are accelerating the development of related technologies, as demonstrated by Samsung in the “Smart Driving” video, which enables users to easily perform most driving and daily activities.

Ensuring the safe use of in-vehicle devices by users also facilitates the development of on-board cameras, voice-activated applications, and head-mounted display technology that projects driving, navigation and other information onto the front windshield.

Although such a system will be installed when the car is shipped from the factory a few years later, it is connected to the on-board diagnostic system of the car, and the device for transmitting the car operating data to the user's smart phone via Bluetooth technology has been on the market. Cars produced after 1996 have on-board diagnostic system interfaces.

New revenue point

The potential of new products and services related to connected cars has prompted related companies to invest millions of dollars in research and development budgets, and has spawned rumors of mergers and acquisitions between automakers and technology giants.

Forbes pointed out that a study conducted by Strategy & and the Center of Automotive Management estimated that sales of global connected car products will nearly quadruple between 2015 and 2020, increasing the passenger car market. 149 billion US dollars (about 950 billion yuan) revenue.

According to Strategy & Report, "Revenue growth is not the only benefit to the automakers of the rapid development of connected cars. These technologies will allow buyers to have greater flexibility in customizing selected vehicles, enabling automakers and customers. Build closer ties, strengthen the bonds between them, and increase customer loyalty."

The reason why automakers and technology companies invest in research and development of connected car technology is that consumers demand that mobile technology be used anywhere. Of the 44% of consumers who plan to purchase new cars in the next two years, about 39% said they are very likely to buy connected cars.

According to Thilo Koslowski, an automotive analyst at Gartner, "Consumers are looking for solutions that keep them connected to digital life everywhere, which will make the future of the car the coolest mobile device."

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