Is the OLED era really coming?
What is the next place in the color TV industry that has been discussed? It seems that there is already an answer last week. On March 28th, Konka and Changhong held new product launches in Guangzhou and Beijing, respectively, and the two old TV companies have left the protagonist of the conference with OLED TV. In addition, if you pay attention to AWE2016 held in early March, you must know that Skyworth's KUKA and Konka's KKTV have each started their own Internet OLED TVs. It can be said that this year's traditional television and Internet TV have been making a splash with OLED, which has indeed injected many new vitality into the stagnant TV industry.
We know that although OLED TVs were proposed in 2013, only a few manufacturers such as Skyworth and LG were involved in the OLED camp until 2015. With the addition of Konka and Changhong last week, and Hisense and Samsung, who have been cautious about OLED, In the last month, commercial OLED TVs were publicly exhibited last month. Does this mean that the OLED era really is coming?
The advantages of OLEDs do not need to be said. It is primarily a new display technology that is completely different from liquid crystals. The biggest feature of this technology is that each pixel emits light independently, which means it can be completely turned off when it does not need to emit light. Therefore, it has a very perfect black display capability, and it has a liquid crystal in terms of viewing angle, color, and response speed. Difficult to rival. In addition, OLEDs can also use non-glass substrates, which can be as thin as paper, curved with large curvatures, and even display terminals that are completely different from traditional flat displays such as folding, transparent, and double-sided display.
Of course, in addition to these cliches, there is also a very hot concept “HDR†in the color TV field this year. Because OLED TV and HDR technology are perfect match, the core demand of HDR technology is to allow the screen to display a wider range of brightness, at least as close as possible to the human eye's brightness perception range. Active OLED TVs with self-illuminating pixels in each pixel can not only achieve HDR's high dynamic range more easily, but also achieve better HDR effects than HDR LCD TVs.
Of course, the reason that OLED TVs have been buzzing in the past few years was because of its ridiculously high prices. When the OLED TV was just launched in 2013, the price of a 55-inch TV would have to be 4,000 to 50,000 yuan. The price of most people can only look up, but with the substantial increase in the yield of OLED TV's upstream panel, OLED prices have begun to gradually close to the people. Last week, the price of 55-inch OLED new G9 released by Changhong has even fallen below 9,000 yuan.
In addition, data from Ove Cloud Network also showed that in 2015, OLED TVs had a retail capacity of 43,000 units in the Chinese market. It is also expected that the retail volume of OLED TVs in the Chinese market in 2016 will soar to 200,000 units and it is expected that the Chinese market OLED TV sales will continue to maintain a 400% growth rate in both 2016 and 2017.
However, whether it can achieve the growth rate Ove predicts, there is still a major obstacle to restricting the development of OLED TVs, that is, the supply of upstream panels. We know that LG Display (LGD) is the only global supplier of OLED TV screens. LGD produced about 400,000 OLED TV panels in 2015. Although the target for 2016 is more than 1 million, it is clear that the OELD camp is growing.
However, anyway, perhaps no one thinks that OLED TVs that were once so far away from ordinary people's homes are now close at hand, even before them. So are you ready for the upcoming OLED era?
The advantages of OLEDs do not need to be said. It is primarily a new display technology that is completely different from liquid crystals. The biggest feature of this technology is that each pixel emits light independently, which means it can be completely turned off when it does not need to emit light. Therefore, it has a very perfect black display capability, and it has a liquid crystal in terms of viewing angle, color, and response speed. Difficult to rival. In addition, OLEDs can also use non-glass substrates, which can be as thin as paper, curved with large curvatures, and even display terminals that are completely different from traditional flat displays such as folding, transparent, and double-sided display.
Of course, in addition to these cliches, there is also a very hot concept “HDR†in the color TV field this year. Because OLED TV and HDR technology are perfect match, the core demand of HDR technology is to allow the screen to display a wider range of brightness, at least as close as possible to the human eye's brightness perception range. Active OLED TVs with self-illuminating pixels in each pixel can not only achieve HDR's high dynamic range more easily, but also achieve better HDR effects than HDR LCD TVs.
Of course, the reason that OLED TVs have been buzzing in the past few years was because of its ridiculously high prices. When the OLED TV was just launched in 2013, the price of a 55-inch TV would have to be 4,000 to 50,000 yuan. The price of most people can only look up, but with the substantial increase in the yield of OLED TV's upstream panel, OLED prices have begun to gradually close to the people. Last week, the price of 55-inch OLED new G9 released by Changhong has even fallen below 9,000 yuan.
In addition, data from Ove Cloud Network also showed that in 2015, OLED TVs had a retail capacity of 43,000 units in the Chinese market. It is also expected that the retail volume of OLED TVs in the Chinese market in 2016 will soar to 200,000 units and it is expected that the Chinese market OLED TV sales will continue to maintain a 400% growth rate in both 2016 and 2017.
However, whether it can achieve the growth rate Ove predicts, there is still a major obstacle to restricting the development of OLED TVs, that is, the supply of upstream panels. We know that LG Display (LGD) is the only global supplier of OLED TV screens. LGD produced about 400,000 OLED TV panels in 2015. Although the target for 2016 is more than 1 million, it is clear that the OELD camp is growing.
However, anyway, perhaps no one thinks that OLED TVs that were once so far away from ordinary people's homes are now close at hand, even before them. So are you ready for the upcoming OLED era?
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