Mango TV enters Tmall stereo marketing and expands new channels

Sofa Forum Information: Following the Jingdong Mango TV inside flagship store, Mango TV has opened up new explorations in e-commerce channels. On August 15th, Tmall Mango TV Media Station was put on the line and became a brand-new platform for Mango TV Internet TV to display high-quality content resources and divert sales of Mango TV inside family products.

Mango TV is the first Internet TV licensee to land on Tmall Media Station. On August 15th, Mango TV's full-time panoramic live reality show “Perfect Holiday” was held in Changsha to officially open the domestic first 90-day, 24-hour interactive online broadcast. With the launch of the perfect holiday as an opportunity, Mango TV Internet TV has assembled nearly 20 cooperating companies and launched the perfect “price” campaign simultaneously, opening up a stereoscopic marketing operation based on high-quality single-play content. The launch of Tmall Mango TV Media Station was the opening of the perfect “price” campaign for the Mango TV inside family, as well as the mango TV's strategy to expand new channels for e-commerce.

At present, Tmall Media Station has 21 media outlets such as "Bazaar", "Men's Clothing" and "Fashion Beauty". As the first Internet TV licensee, Mango TV made its own reality TV show "Perfect Holidays", Hunan TV's single-playing variety "Where is Daddy" Season 3, "Idol Comes" and other high-quality IP resources as the content of Tmall Media Station. The highlights, behind-the-scenes stories and highlights related to the show will continue to be updated, and through online interactive activities, create a new gathering place for mango fans. Tmall Media Station combines the functions of the recommended Mango TV inside family product and enables the diversion of the Mango TV inside family product and mango TV VIP card sales pages so that interested users can purchase directly through the Mango TV inside family The product opens up new ways of entertainment.

Scan QR Code Landing Tmall Mango TV Media Station

In addition to the Tmall Mango TV media station on the line, Mango TV inside the family's perfect "price" period of activities can be described as a step by step surprise - from now until August 20, Jingdong Mango TV inside flagship store "tear the bottom price" first wave of activities full of firepower Open, a substantial discount favorable to the majority of consumers. From September to November, "Perfect'' FamilyDay" will be launched in many communities in Hunan to create a mobile "Mango TV Family Entertainment Center" for community residents; "Perfect" 'Shopping Day' in the Marketplace channel "The series of events will also be launched one after another. Samsung, TCL, and other mango TV Internet TV cooperation vendors will jointly bring consumers substantial purchase discounts and free mango TV VIP benefits.

Focusing on Mango TV inside strategy, Mango TV Internet TV is committed to building a bridge between manufacturers and users, conducting online and offline stereoscopic promotion based on high-quality content, and omni-channel modular marketing, working with terminal manufacturers to open up the OTT market, and will be mango TV. Internet TV service extends to every family.

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